Traditionally, it is a common practice in South Indian households to prepare a concoction of oil using herbs from their kitchen garden such as curry, tulsi and neem leaves along with hibiscus petals to fortify coconut oil. However, these ingredients may not be easily available in the Middle East, and certainly not in the kitchen garden. Hence, Vatika decided to introduce its Enriched Coconut Hair Oil with natural South Indian herbs to provide its consumers with the benefits of the traditional home-made oil recipe in a convenient format.
Manish Singh, Sr Marketing Manager, Dabur International, said: “The regional climatic conditions, frequent use of styling products and negligence due to work and family commitments, leads to common hair problems such as dry and itchy scalp, hair breakage and loss and premature greying for women in the Middle East. Vatika has formulated a new Coconut Hair Oil with the goodness of time-tested South Indian herbs to address these concerns. We are confident that this new variant from Vatika will be highly popular among South Asian consumers including South Indian women who have traditionally been using coconut hair oil for problem free and healthy hair.”
Vatika Coconut Hair Oil with curry leaves is non-sticky, non-greasy and does not have a strong odour, thus making it suitable for regular use as pre- and post-shampoo nourishment. Apart from the coconut making hair thick and radiant, the curry leaves also help to maintain a natural black colour as well as nourish hair strands. Tulsi nurtures the scalp and arrests hair fall, while neem prevents irritation caused from flaking and dandruff. Hibiscus, on other hand, restores the strength of hair to make it thicker, stronger and longer. Vatika Coconut Hair Oil is available in plastic bottles of 250 and 400 ml.
Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of existence.