Mr. Mukesh Luthra of VLCC Group Drives Anti-Obesity Campaign

DELHI/NCR, India - Dec. 17, 2013 - PRLog -- November 26, 2013 is observed as the Anti-Obesity day across various parts of the world, and VLCC, a premiere wellness brand in India has been celebrating it since past 13 years. This year the company observed this event on large scale, and launched an Anti-obesity drive which was its largest till date. The VLCC group has observed this event not only in India but in 12 countries around Asia in which the company has business ventures. It also developed a simplified symbol, an Orange Dot, with which people can connect irrespective of their nationalities. It is expected to serve as the aide-mémoire against obesity, across the globe.

This year the company urged the people suffering with obesity to take the VLCC Orange Pledge to get into action mode and fight against obesity. The chairman of the company Mr. Mukesh Luthra urged the people from all these nations to take up a better lifestyle and take a step towards a healthier and happier life. On this occasion, Mrs. Vandana Luthra, the founder and mentor to the VLCC group said that people should take responsibility of their own health and well-being by active participation in anti-obesity activities and improvement in daily habits. She said that the company aspires to spread awareness about healthy eating habits, impedance of regular exercise and implementing a better lifestyle. She described the 'Orange Pledge' as another step towards a healthier life style. The company took various initiatives to spread its message, social media presence and awareness competitions being one of the aids.

The 'Orange Pledge' can be taken by signing up for the drive at your closest VLCC Slimming Beauty & Fitness Center or alternatively by accessing the internet link www.orangepledge.com. People from India, Bangladesh, Malaysia, Bahrain, Qatar, Sri Lanka, Nepal, The United Arab Emirates (UAE), and Oman can gain benefit from this initiative. Besides individuals the company has started to spread it drives across corporate organization. Mr. Mukesh Luthra and VLCC group have taken concrete steps for reaching out to a larger consumer base. For a widespread coverage the VLCC group has already collaborated with various companies, to hold health and wellness camps in India.

Moreover, given to the increasing obesity in children the company has started programs that would focus on educating children about the impedance of staying fit and healthy. They had also organized painting competitions following the theme of a healthier life. Furthermore, various residential colonies are also being covered; health awareness camps and obesity campaigns were held at various Joggers Park, and resident welfare associations.