If you ask them what constitutes productivity for a restaurant, many people will talk about the number of bowls of noodles I can serve in an hour, or the number of drinks I can pour.
These are true indicators of how efficient your operations are, but if you think about it, if you have only 10 customers a day, is it important to measure the speed of noodle serving?
That is why we say, marketing is the lifeblood of any restaurant. To succeed, every business NEEDS to promote and create the awareness for their food, their concept, their service. This is also the MOST DIFFICULT aspect of running any business.
A restaurant that has a steady stream of customers will continue getting better. Once sales are stabilised (and increasing), the restaurant owner can then look at ways of improving productivity in the various aspects of his restaurant. He can look at employing better chefs, or better waiters, he can look at improving the speed of his service in the restaurant. He can look at opening his restaurant in a better outlet. He can look at improving his food supplies so that he can give better value to his customers.
We say that it is the most difficult aspect of running a business because it concerns getting money from customers. We know how difficult it is to get people to part with their money. It is also difficult to convince someone to go all the way to your restaurant to “try your food”. It takes them time and effort. What do you have that is so compelling that would convince the customer to try you out? Would you try yourself out?
On top of this, there are so many channels of promoting your restaurant and they change all the time. From magazines to social media, to types of designs to use for your restaurant. The marketing world is ever changing and very fast moving, and it is hard to keep up. On top of this, marketing is relatively expensive, so you have to be careful where you spend your money.
We believe in the power of public relations to help restaurants extend their marketing budget. If you have $50,000 to spend on advertising, consider taking a portion of that out to spend, say $10,000, on public relations. You will then get an advertising value of $40,000 (from direct advertising done by your restaurant), and $60,000 (from the efforts of your pubic relations agency) – a grand total of $100,000 worth of awareness for your business.
Now, this is the power of extended marketing. At Affluence PR, we aim to help restaurants build their awareness and get customers to your restaurant through the extended marketing work we do.
Contact Affluence Public Relations, the experts in PR for restaurants and raise your restaurant awareness immediately
More vistt :- http://www.affluencepr.com
Contact us :- 12 Arumugam Road #04-05 Lion Building B Singapore 409958.
Tel/Fax : +65 6284 8353
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