Online Mall Delivers 'Buy Black'

New shopping portal helps keep Black dollars in the Black community.
By: urbanShoppe
 
Dec. 13, 2013 - PRLog -- For More Information, contact:

Marla Currie

info@theurbanshopper.com

201-497-8416

Online Mall Delivers 'Buy Black'

New shopping portal helps keep Black dollars in the Black community.


(Woodcliff Lake, NJ – December 11)  "UrbanShoppe", an online shopping portal targeting Black shoppers is scheduled to debut in 2014. That is welcome news for both shoppers and small merchants from the Black community.

UrbanShoppeMall.com fills an economic void long overdue, that is, Blacks buying more from other Blacks. For decades, community leaders bemoaned the dollars flowing out of Black communities by shopping outliers, negatively impacting quality of life and community economics. Now a bit more of the $1 trillion estimated by Nielsen as African American annual retail spend may flow back into Black communities through "The Windows of UrbanShoppe."

UrbanShoppewill feature hundreds of merchant storefronts in as many as 10 different "shops" selling thousands of products. Shops include everything from fashion to household goods, books to Big Ticket items like cars. Visitors browse UrbanShoppe's windows then click through to the merchant’s linked website where a purchase can be made or a lead generated.

"It's a win-win all around," notes publisher Marla Currie. "Black shoppers get the opportunity to discover the many Black merchants out there selling nationally and merchants both large and small get traffic from customers most likely their best prospects."

UrbanShoppe's design promises to delight both shoppers and merchants. Trending windows on the site display the most popular storefronts site-wide while search allows shoppers to find merchants by types or brand. The site's design also fosters an equality of advertising exposure among merchants. "There are no bad neighborhoods in UrbanShoppe," notes Currie.

To introduce the vehicle, UrbanShoppe is giving vetted minority business enterprises 6 months free window space and preferential pricing long term. "We're urging small merchants to ramp up for significant site traffic. Although no commerce takes place on UrbanShoppe, notes Currie, customer service is an important part of the merchant relationship.”

ABOUT URBANSHOPPE

UrbanShoppe is an offshoot of TheUrbanShopper.com, the Shopping Lifestyle web magazine whose consumerist content celebrates spending smart for "the good life".  For more information on becoming a small merchant, visit:  www.theurbanshopper.com/marketplace

Media Contact
urbanShoppe
info@theurbanshopper.com
201-497-8416
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Source:urbanShoppe
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