Arke Systems Honored to Speak at the 2014 Chief Marketing Officer Exchange

ATLANTA - Dec. 12, 2013 - PRLog -- Arke Systems, a leading marketing technology firm, is excited to announce that the company’s Director of Digital Strategy, Product and Innovation, Justin Reilly, will host a session titled, “Avoid Marketing Failure: Customer Centricity in 2014 and Beyond” at the 2014 Chief Marketing Officer (CMO) Exchange. The CMO Exchange is hosted by IQPC Exchange and will be held in Point Vedra Beach, Florida from January 22-24, 2014.

The CMO Exchange is a unique conference because delegates are hand‐picked for the unique perspective they bring to each Exchange, creating an unparalleled level of discussion, unsurpassed peer networking, and an ideal environment for idea generation.  Delegates have the opportunity to develop their own customized itineraries. The ability to tailor the Exchange program ensures that every moment at an Exchange reflects the attendee’s company needs and interests. The practical content agenda is focused on optimizing the marketing mix through unification and visibility across marketing programs, platforms, people and processes.

“We were honored to be invited to host a session at this high caliber conference,” said Arke Vice President, Chris Spears. “We are passionate about educating the marketing technology community, and sharing the many benefits of a customer-centric digital focus. There are very specific steps businesses have to take to master digital marketing, and we are excited to help CMO Exchange attendees learn those steps and become more digitally self-aware.”

“The CMO Exchange continues its ongoing tradition of offering cutting-edge, interactive learning opportunities for pre-qualified marketing executives to gain actionable insights and stay ahead in this ever-changing environment,” stated CMO Exchange Program Director, Winsome Gilbert. “Arke Systems will add a lot of value for attending delegates. We are excited they are joining the conference line-up.”

For more information on the CMO Exchange, please visit http://www.cmo-exchangeusa.com/.

About IQPC Exchange

IQPC Exchange, a division of IQPC, brings an evolutionary concept in networking and business information delivery – one that is designed to meet specific business objectives, justify time out of the office and provide a greater return on investment.

IQPC now has offices in major cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Stockholm, Sydney, Tampa and Toronto. IQPC leverages a global research base of best practices to produce an unrivaled portfolio of problem-solving conferences. Each year IQPC offers approximately 2,000 worldwide conferences, seminars, and related learning programs.

To learn more, visit us at http://www.iqpcexchange.com/exchanges.aspx.