Brainchild of Google India and launched to create better awareness among the Indian shoppers towards online shopping, GOSF 2013 started on Dec 11 and will go on till Dec 13.
People in western countries look forward to Good Friday & Cyber Monday sale because of the massive discounts offered, however people in India have really not taken to online shopping in a big way.
People in India are sceptical about buying online because they're worried about credit card fraud, but then its absolutely safe to buy online nowadays from reputed online merchants. Also, the return back policies are much better nowadays so one shop with peace of mind.
Hopefully, more and more people with take advantage of these festivals in the future.
Through the 72-hour GOSF onlineshopping event, the country's leading e-commerce players intend to target nearly 20 million Indian online shoppers by offering discounts ranging up to 60%.
For more on the various deals, visit http://www.gosfdeals.in/