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Premium Hoops, Premium Entertainment Highlight This Week’s “Sportfolio” on Bloomberg TV

Golden State Warriors co-owner Joe Lacob, returning L.A. Lakers star Kobe Bryant, EPIX CEO Mark Greenberg talk sports, venture capital, the sneaker business, and media on this week's new show

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PRLog (Press Release) - Dec. 11, 2013 - NEW YORK -- This week’s “Sportfolio” on Bloomberg TV looks at the business of premium fan experiences, premium sports business deals and the value of sports to help sell premium entertainment. Kleiner Perkins partner Joe Lacob, a titan in the world of Silicon Valley venture capital, bought the NBA Golden State Warriors in 2010 and has revitalized the struggling franchise. Rick Horrow sits down with Lacob to discuss the team's turnaround on and off the court, as well as his plans for a new waterfront arena in San Francisco scheduled to open in 2017.

Bloomberg Senior West Coast Correspondent Jon Erichman also interviews Los Angeles Lakers superstar Kobe Bryant about his new $48 million contract, his business relationship with NIKE, and his future plans for sports ownership. Bryant also reveals the four NBA all-timers he would select as teammates in a pickup game.

As the value of sports media continues to soar, will entertainment programming services look to sports to generate revenue and boost their brands?  EPIX, a joint venture between Viacom, Paramount, Metro-Goldwyn-Mayer Studios and Lionsgate, is a premium entertainment channel launched in 2009. EPIX CEO Mark Greenberg helped build Showtime’s offerings using sports like boxing and MMA and other specials, and he joins Horrow to discuss the role of issue-related sports content, ranging from in-depth features on athletes like Lindsay Vonn, Amare’ Stoudemire and Dwight Howard to documentaries like “SCHOOLED: The Price of College Sports,”  in his company's growth strategy.

"Sportfolio," the only weekly show dedicated to sports business, airs Thursday night at 9:30 PM and 12:30 AM ET Friday on Bloomberg TV (DirecTV353, check your local cable systems for the channel near you). The show reaches more than 270 million households through first-run and syndicated airings.

Completing its third season, "Sportfolio" has now produced over 75 original episodes, all of which can be viewed at bloomberg.com/video/sportfolio. The guest list has included: NBA Commissioner David Stern, NHL Commissioner Gary Bettman, MLS Commissioner Don Garber,  MLB Executive Vice President for Business Tim Brosnan, American Athletic  Commissioner Mike Aresco, Big East Commissioner Val Ackerman, Big 10 Commissioner Jim Delany, Pac 12 Commissioner Larry Scott, Ivy League President Robin Harris, Atlantic 10 Commissioner Bernadette McGlade, Philadelphia Eagles owner Jeffrey Lurie, Miami Dolphins owner Steve Ross, Dodgers and Warriors co-owner Peter Guber, Philadelphia 76ers and New Jersey Devils owner Josh Harris and CEO Scott O’Neil, Wasserman Media Group CEO Casey Wasserman, Atlanta Braves general manager Frank Wren,  Atlanta Falcons GM Rich McKay, Cubs general manager Theo Epstein and owner Tom Ricketts, Brewers owner Mark Attanasio, 49ers president Jed York, Los Angeles Angels GM Jerry DiPoto, San Francisco Giants CEO Larry Baer, Brooklyn Nets CEO Brett Yormark, NASCAR’s Brian France, Carl Edwards and  Jeff Gordon, the N.Y. Knicks Carmelo Anthony, the L.A. Lakers’ Kobe Bryant, NBA Hall of Famer Earl Monroe, Masters Champion Bubba Watson, New York Yankees star C.C. Sabathia, Cy Young Award winner R.A. Dickey, golf hall of famers Gary Player and Jack Nicklaus, and many, many others.

Contact: Joe Favorito/917-566-8345 Fatherknickerbocker1@yahoo.com

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Source:Joe Favorito
City/Town:New York City - New York - United States
Industry:Media, Sports
Tags:epix, nba, kobe bryant, los angeles lakers, warriors
Shortcut:prlog.org/12254785
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