Global Product Management Talk About Mobile Apps Monitization, Business Models, And Marketplace

SAN FRANCISCO - Dec. 10, 2013 - PRLog -- Monitization of mobile applications requires users, and users require marketing, so why are developers waiting until one week before they launch their app to start thinking about their marketing strategy? How much money should developers expect to spend on marketing, and what tactics make the most sense for different budget sizes to guarantee the success of their mobile application?

Aaron Watkins, President and Founder, and Brian Collins, Director of Accounts, Appency, joined host Cindy F. Solomon on the Global Product Management Talk on Wednesday, December 4, 2013. Listen: http://www.blogtalkradio.com/prodmgmttalk/2013/12/04/mobile-apps-monitization-biz-models-marketplace

About Aaron Watkins
Aaron is President and Founder of Appency. Aaron is a long time executive of the mobile marketing industry, having spent six years with ipsh! Mobile Marketing building a number of award winning mobile campaigns for major brands including Anheuser-Busch, Frito-Lay and Unilever. After ipsh, Aaron was recruited to start the San Francisco office of global mobile agency The Hyperfactory. In 2009, Aaron started consulting in the app marketing space, and eventually wrote the GigaOM guide to app marketing. He has helped dozens of companies understand and succeed in the app space and enjoys the challenges of an ever changing app economy. You can follow him on twitter @AppGuyAaron

About Brian Collins
Brian has been playing in mobile for the past three years, with a specific emphasis in mobile gaming. In addition to being Director of Accounts at Appency, Brian is a judge for and the moderator of the International Mobile Gaming Awards and is privileged to share the panel with the industry's top talents. He gives out free advice often and unwanted and finds writing boilerplates about himself incredibly hard. You can follow him on Twitter @collinsbrianj http://www.linkedin.com/pub/brian-collins/25/409/470

About Appency
Appency is the global leader in marketing and public relations for the mobile application space. We provide a full range of marketing services for those looking to spread the word to consumers as well as developers. From branding and consultation services to managing your launch and long term success with PR, social marketing, advertising and more, Appency is your best resource for success in the world of apps. Featured clients include Fox Digital Entertainment, NBC Universal, Ravensburger and National Geographic. http://www.appency.com/

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The Global Product Management Talk is a top 10 business podcast on the BlogTalkRadio network. Regularly scheduled broadcast discussions of vital issues affecting professionals passionate about product excellence, product management, startups, marketing, innovation, and methodology.

Global Product Management Talk full hour with Host @CindyFSolomon @ProdMgmtTalk talking with thought leaders from the San Francisco Bay Area and beyond, including experts, startup practitioners, passionate product people forwarding product excellence. Broadcast recorded live at Studio132 by 6-time Emmy winner, BZLewis. Music courtesy of @BlameSally http://www.BlameSally.com

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Broadcast recorded live at Studio132 by BZLewis http://www.studio132.com
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Music courtesy of @BlameSally http://www.BlameSally.com
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Disclaimer
Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.