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Follow on Google News | Knowledge Congress Has Scheduled a Live Webcast on Brand Valuation of Intangible AssetsThe Knowledge Congress Has Scheduled a Live Webcast on Brand Valuation of Intangible Assets: Hot Topics for 2014 and Beyond
By: The Knowledge Group, LLC Event Synopsis: Brand valuation generates a lot of buzz these days, particularly in the area of intangible assets. Intangible assets with their underlying intellectual property are likely to be increasingly more valuable in the ever evolving digital age where social networking and viral marketing are playing key roles in brand identity. It’s not unforeseeable in the near future to anticipate the need for brand valuation of intangible assets from both a management and transactional point of view. This course offers an overview of the latest trends, hot topics and best practices with respect to brand valuation of intangible assets. A panel of thought leaders and practitioners will help executives & attorneys better understand the use brand valuation of intangible assets. They will also share practical guidance on how to effectively employ common strategies with respect to preserving brand value while preventing potential pitfalls. Speakers/Faculty Panel Thomson Reuters Kristin Geboers Senior Manager Product Marketing CBIZ Valuation Group, LLC Scott D. Hakala, Ph.D., CFA Managing Director Anchin, Block & Anchin LLP Thomas Giordano, ASA, CFA Director For an updated list of the faculty panel, please visit: http://www.knowledgecongress.org/ About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series The Knowledge Congress brings together the world's leading authorities and industry participants through informative two-hour webcasts that study the impact of changing regulations and help businesses succeed through proper regulatory compliance. Visit www.knowledgecongress.org for further information and inquiry. End
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