Travelers are engaged and sophisticated in today’s world, purchasing plane tickets through their iPhone app and booking excursions with their iPads. This is undoubtedly transforming how consumers respond to traditional advertising methods. While not all niches are the same, it seems evident that businesses need to become savvier in how their message is being delivered. Maui Luxury Living took notice back in 2011. View the Maui Luxury Living Company Commercial at http://www.youtube.com/
“Many times it is challenging to deliver your marketing message to a specific demographic through traditional marketing methods because you are forced to wait for consumer response to see how effective your sales message is,” says CEO Jeff Swanson.
“While advertising in your local luxury publication or Real Estate magazine keeps your brand in the spot light, it might not always translate into a positive ROI or new customers,” Swanson continues. It seems Maui Luxury Living was looking for a way to establish an advertising platform that could easily engage consumers in a more direct manner so that results could be measured more quickly.
MLL wants to help local luxury businesses tap into the billion dollar tourism industry here in Maui. With over 3 million visitors to Maui each year, being able to leverage a cutting edge advertising platform certainly gives businesses an advantage when it comes to attracting new customers. “Because this is a network focused on the luxury market, it will be much easier for my business to be seen by a more targeted audience of consumers who are looking for other types of luxury brands on Maui”, says Bob Yeager of Heli Golf Hawaii who joined MLL last month.
Some would argue that those who are searching for luxury brands do not care about promotions and online coupons but a recent report by Finance Daily suggest otherwise. The short quiz centered around this question: Which group do you think is more likely to use online coupons when shopping—households with average incomes of $100k+, or those bringing in less than 35k. The results indicated that the wealthier household is twice as likely to use coupons as is a college educated consumer versus one who did not finish high school. The bottom line is that technology is now allowing people across the board to easily experience new products and services through exclusive online promotions.
“The premium offers aren’t the focal point of Maui Luxury Living, say’s Jeff Swanson, but what it does allow for is the targeted interaction between consumers and Maui businesses.”
If you’re looking for the best Maui has to offer, please visit Maui Luxury Living (http://www.mauiluxuryliving.com/
Maui Luxury Living
Maui Luxury Living