With the help of VoiceTree Technologies, AAP garnered the support of a large number of Indian citizens as volunteers for the party’s noble services at minimum operational cost and no hardware setup!
VoiceTree Technologies helped the party come up with a cleverly devised tool where the party volunteer could call up a Toll-free number provided. This toll-free number would then connect the volunteer to any random number belonging to an Indian citizen, residing anywhere within the country. The volunteer’s task is then of convincing the person to join in the AAP’s fight against injustice and corruption.
The campaign which went live on November 20, 2013, recorded as many as 5,00,000 calls made by more than 7,000 volunteers in just a week! The number of callers peaked to 17,000 on the last day of the campaign.
The toll-free service encouraged and enabled even the financially weak sector of the society to actively involve themselves in the political campaign of the AAP.
With the help of VoiceTree Technologies toll-free service on their virtual IVR, MyOperator, many NRIs also became a vital part of the campaign and exercised their support from outside India. So, while the citizens had to be residing within the country to receive the call, the volunteer could make the call from any part of the world.
The toll-free service generated a more globally effective campaign for the AAP the results of which can be clearly seen in Delhi’s poll results today!