IMS Noida organized 3rd International Marketing Conference

NOIDA, India - Dec. 9, 2013 - PRLog -- Institute of Management Studies Noida organized 2 days International conference on Marketing today at Hotel Park Ascent in Noida.

Theme of the conference was “Creating Sustainable business through innovative marketing”.

Conference started with Lamp lighting by the Chief Guest of the occasion was Mr. B D Sinha (MD KRIBHCO), Guest of honour was Mr B L Gaur (CMD Gaur group), and key note speaker was Dr Bibek Banerjee (Director IMT Ghaziabad), Mr. Harsh V Verma (Professor FMS), Mr Tuhin Sen (Lead strategist Global Development Network), President IMS Noida Rajeev Kr Gupta, Advisor Alok Agrawal and HOD Management Prof. P K Agarwal.

IMS Advisor Alok Agrawal welcomed the guest of the event with good luck plant.

Conference speaker Harsh V Verma from FMS Delhi said that sustainability of any business totally depends on 3 factors Profit, environment and society friendly.

Lead strategist, Global Development Network, Mr Tuhin Sen told that market scenario is changing. Social media is a Mass Marketing Media tool and very effective tool to find out the needs of customer. Through social media one can find out the user belt for the product.

Sustainable business is built if the costumer feel connected to the brand.