Because public relations is so complicated it is important to consult with a professional throughout the process. A public relations professional can give advice on which tactics to use. Jimena Cortes says, “Influencing the media to improve a company’s credibility is one of the main techniques. Doing this will make a business more trustworthy, because consumers trust third party endorsements. Once consumers trust your business they will be more interested in what you are trying to sell.” To properly execute this type of strategy a business should utilize things like publicity events, speaking opportunities, press releases, newsletters, blogs, social media, etc. (http://www.wizardmedia.net/
Cortes does an excellent job at explaining the importance of knowing your target market and audience when discussing public relations. She says, “A target market could be an age range, a gender, a financial state, etc. Once you have identified your target market you can then identify your target audience, which a bit more specific. Once this is done you can create unique messages that will attract the right kind of consumer.” By attracting the right kind of consumer, a business will generate better quality leads.
Jimena Cortes, a branding consultant, concludes her informative post by explaining the importance of public relations when growing a business. To read the full blog post click here: http://www.wizardmedia.net/
About Wizard Media
Wizard Media was founded to assist business owners in Orange County and its surrounding areas by maximizing their consumer outreach online. By helping local business clients with search engine marketing, PR, video marketing and mobile app and website development, Wizard Media ensures their clients are the dominant competitor in any industry. For more information check out http://www.wizardmedia.net