According to Pete Meier, Motor Age technical editor, the magazine’s YouTube channel averages 2,500 plus views a day and includes over 4,500 subscribers. He says the most popular video to date, with over 150,000 views since May of 2011, is a training video on Evaporative Emission Control System (EVAP) testing.
“The whole reason we began sharing on YouTube was to reach professional technicians who weren’t getting the print magazine in their hands,” said Meier. “As a professional technician myself, the shop’s copy often ended up on the boss’s desk and never made it to the back!”
Additionally, Meier said Motor Age recognized that service professionals are looking for help on a point of need basis, often using a Google search to help find the answers to their repair problems. Unfortunately, he says not all the information on the Internet is accurate or reliable.
“Our presence on this highly popular search platform offers professionals, do-it-yourselfers, and even consumers a source they can depend on,” he explained. “And our viewers also know that we are listening because I maintain an active presence there just as I do on all of our social media outlets including, Facebook, Google+, Twitter and LinkedIn.”
Motor Age is the nation's oldest automotive trade publication that primarily caters to automotive service professionals. The magazine’s YouTube videos are also shared through the Advanstar Automotive Group’s popular AutoPro Workshop at workshop.search-