Ascott Voted World's Leading Serviced Apartment Brand

Dec. 5, 2013 - PRLog -- The Ascott Limited (Ascott) has been voted the ‘World’s Leading Serviced Apartment Brand’ (World Travel Awards 2013) by travellers and travel industry professionals from across the globe.  This latest award tops the list of 110 honours bestowed upon Ascott this year alone.  In 2012, Ascott received 79 awards.

Over the past year, Ascott increased its global portfolio by 3,700 apartment units across 22 residences in key cities across China, India, Saudi Arabia and Thailand.  Plans to open 57 new properties in gateway cities in China, Germany, India, Indonesia, Malaysia, Oman, Saudi Arabia, Singapore, The Philippines, Thailand and Vietnam are in the pipeline bringing the company closer to its 40,000-accommodation-units-target by 2015.

Investments in global initiatives have, in addition to a significant refurbishment programme and complimentary Wifi across the portfolio, included new improved web/mobile booking features to offer advanced city-wide search functions and filters and provide a faster more efficient one-stop-shop reservation service.

Mr Lee Chee Koon, Ascott’s CEO said: ‘It is a tremendous honour for Ascott to be recognised as the ‘World’s Leading Serviced Apartment Brand. Winning this award speaks volumes about the confidence global travellers and travel professionals have in our brands and company. I dedicate this award to our staff, who work tirelessly to deliver the best stay experience for our customers and to make them feel at home at our properties across more than 80 cities in over 20 countries.’

Mr Graham E. Cooke, President and Founder, World Travel Awards, said: “The award for ‘World’s Leading Serviced Apartment Brand’ is the highest honour that we bestow and Ascott truly deserves to win. Only winners of our regional awards get to vie for the World award and Ascott was recently conferred ‘Leading Serviced Apartment Brand’ in Asia and Europe, as well as 18 other country awards. Starting with one property in Singapore in 1984, Ascott has steadily expanded to become the world’s largest international serviced residence owner and operator; all the while consistently elevating the customer experience through constant innovations. It is no wonder that travel professionals and consumers from around the globe voted for Ascott. Congratulations to Ascott on this significant achievement.”

In addition to the World Travel Awards, Ascott won top accolades at the 2013 Business Traveller Awards taking ‘Best Serviced Residence Brand’ in China and Asia Pacific and ‘Best Serviced Apartment Company’ in the United Kingdom. Ascott also became the first serviced residence company to be receive the distinguished ‘Business Superbrands’ status in Singapore, which pays tribute to the most valued business-to-business brands around the world.  The full list of Ascott accolades in 2013 can be seen at: http://www.theascottlimited.com/en/aboutus/awards_and_accolades.html?year=2013.