Athens University of Economics & Business (AUEB), founded in 1920, strives to serve as a center for educational excellence and a source of intellectual wealth, particularly in these times of financial hardship. The university has consistently produced graduates that go on to become successful in their chosen profession, and, with the launch of their redesigned MBA International (i-MBA) program (http://www.imba.aueb.gr/
The program has won the prestigious MBA Innovation Award 2013 (http://www.mbaworld.com/
AUEB launched the new e-skills program within i-MBA to equip their graduates to succeed on the new playing field. The program, which AUEB says is the first of its kind in Europe, expands beyond the traditional classroom-based MBA training to also include online-training for the skills necessary to be successful online (Search Engine Optimization, Social Media, Web Analytics, Mobile Marketing, and Conversion Optimization)
The online training portion was headed by eSkills Center (http://eskills-
“In a period when the issue of employability is critical," said Professor George Ioannou, Director of Athens University's i-MBA Program, "this initiative, combining innovation in the course content with a flexible mode of delivery, and focusing on demand-driven topics, is an excellent example of how education can evolve in line with what is happening across industry, and address the demand for better skilled individuals who can meet the ever changing workplace realities and requirements.”
Even further increasing their employability, graduates qualify to register with the Online Marketing Certified Professionals Organization (OMCP®), distinguishing themselves as being among the elite of those meeting the industry standard recognized worldwide.
AUEB’s i-MBA has given their students every advantage. Not only do their students walk away with training that equips them to do well in their jobs, but also with a OMCP Certification to get their foot in the door for that first interview.
Market Motive has had a close-up view to AUEB’s success. Says Michael Stebbins, CEO and founder of Market Motive, “We’re proud of our partnership with Athens University of Economics & Business, and to be a part of its success in the delivery of quality educational resources to an ever broader audience.”
AUEB’s i-MBA has blazed a trail with their innovative and award winning e-skills program, and already American colleges and universities are modeling similar programs with hopes of similar success.
About Market Motive:
Market Motive (http://www.marketmotive.com/)
Market Motive also provides faculty-coached web-based training in SEO, Web Analytics, Social Media Marketing, PPC Advertising, and Conversion Optimization (http://www.marketmotive.com/
Ongoing memberships are available to groups and individuals for training updates.
White-label and reseller opportunities are available for higher learning institutions, training providers, and professional organizations of all sizes.
Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visitmarketmotive.com or call (831) 706-2369.
About the Association of MBAs
About the MBA International Program (i-MBA)
The Postgraduate MBA International, Athens University of Economics (http://www.imba.aueb.gr/)
About eSkills Center
eSkills Center (http://eskills-