Explaining the rationale for the partnership, Ashmita Bhatnagar, one of the founders at Chikanbarn, says that since its launch in 2011, we have been trying to understand the ground realities of the artisans who produce such exquisite work often at the cost of their eyesight and health due to illiteracy, overwhelming poverty and deplorable living condition. We find that healthcare could be a key area where we could contribute in a meaningful and sustainable manner, considering the limited resources at our disposal. Sevamob’s unique and low cost offerings and like minded social approach provides a perfect synergy for this initiative.
Shyam Tandon, COO at Sevamob, explains that the partnership offers a great opportunity to make a difference to the lives of the largest and the neediest cluster of women artisans in the world. With most Chikankari workers being freelancers, it is difficult to cover them under any existing corporate or individual plans. Now, with this partnership, we can make a start.
For financing this activity, Chikanbarn’s commitment of 2% of its revenues and Sevamob resources will be utilized. The partners also plan to approach Chikanbarn’s suppliers and other large wholesalers and exporters to join this initiative. Tapping into philanthropic corporates and individuals is also a planned at a later stage. Chikanbarn.com also announced the launch of Chikanbarn Artisans Trust, a charitable trust under the aegis of which these activities would be handled by it.
Sevamob ( www.sevamob.com ) provides primary healthcare and insurance to low income consumers in rural and urban India for a monthly subscription. The services are currently delivered to schools and corporate in rural areas in and around Lucknow by a field team of doctors utilizing a unique mobile platform. The field teams are also supported by a 24x7 call center and a network of 3rd party service providers like Hospitals, Clinics, Pathologists and Insurance companies
Chikanbarn(www.chikanbarn.com) is a “For Profit” social initiative from Uplytics Consulting ( www.uplytics.com ), a recent start up in Lucknow. The vision of the founding team is to leverage social media and internet to work towards promoting this craft on a larger platform while doing their bit for the artisans and their living conditions. In its short existence, the startup has already created a buzz in the nascent online chikankari market as well as generating interests from larger portals and customers across India.