Frog Street Press Names Kim Vance Director of Marketing

GRAPEVINE, Texas - Dec. 4, 2013 - PRLog -- GRAPEVINE, Texas; December 3, 2013 - It was only after she got to the office on her first day that they let her know she would be sharing it with a frog. Fanny Frog, the longtime “spokeswoman” for Frog Street Press, sits prominently on the couch of Kim Vance, the company’s new Director of Marketing, as an inspiration for driving the company’s 2014 expansion.

“With the expansion of our Pre-K product line and introduction of our Toddler curriculum, having someone who is a marketing expert like Kim is imperative to support our growth strategies as we strive to reach schools, Head Start programs and childcare centers across the country,” said Jay Goin, President of Frog Street Press. “We are looking forward to leaning into her expertise to further develop our brand voice for the company.”

Prior to joining Frog Street Press, Ms. Vance was the President and Founder of Trugenius Marketing where she spent more than a decade as a consultant for a broad array of clients including Dr. Pepper Snapple Group, Solomon Associates, RiseSmart and Reachout Home Care.

“The most fun I’ve had in my career has been in helping both emerging and established companies take their brand to the next level,” said Ms. Vance. “I’m looking forward to building a robust online presence for the company and creating a world class marketing team that reflects the incredible and positive educational impact that Frog Street has on children.”

Ms. Vance is a graduate of Baylor University with a B.B.A. in Marketing and an M.B.A. from the University of Texas at Dallas. She lives in Dallas with her two young sons, Noah and Peyton.

About Frog Street Press

Frog Street Press is a privately-held company based in Grapevine, Texas that provides educational curriculum for the early childhood market. Since 1990, Frog Street Press has been on a mission to positively impact the future of young children through igniting their academic, social and emotional growth. Frog Street Press curriculum is the cornerstone of the education for approximately 120,000 children across the United States. For more information, visit the company website at www.frogstreet.com.

Contact:
Kim Vance
Director of Marketing
Frog Street Press
kvance@frogstreet.com
800.884.3764, ext. 123