Deciphering “Cyber Monday”: 5 Lessons for HealthCare CEO’s

CAMBRIDGE, Mass. - Dec. 3, 2013 - PRLog -- After analyzing the data for “Cyber Monday” 2013, Body1 (http://Body1.net), a leader in web platforms for strategic medical marketing identified five valuable lessons for healthcare executives from the phenomena-turned trend.   These lessons included the insights that:

1. Cyber Monday shows that anything can be marketed online, including healthcare.

2. Demographics show that even targeted and local healthcare audiences are online that day.

3. An effective web presence, including regulatory compliance and mobile readiness, is critical in determining success.

Cyber Monday 2013 data showed a 2% annual increase in Cyber Monday online shoppers. Moreover, these buyers were projected to purchase 36% more goods, information and services this year than last.   More details can be found at: http://www.body1.net/wordpress/index.php/2013/12/03/deciphering-cyber-monday-5-lessons-for-healthcare-ceos .

About Body1, Inc.

Body1, Inc.  (http://Body1.net) is a cloud software technology leader that powers web platforms for medical marketing. These platforms include content-rich health sites, medical condition communities, mobile solutions, and social media engagement campaigns. Body1’s historic clients range from Fortune 100 medical firms like Abbott to venture-backed start-ups like Zila.