As part of the deal, YouTube will brand, market, cross advertise and publish visual media content for Harmony Soul Entertainment's elite roster. "This deal is exactly where we want to be at this stage of our marketing efforts. This partnership with YouTube will not only work to help uplift and help position HSE as one of the elite independent labels in the industry, but it will also serve as a tremendous branding opportunity for the artist that we develop and the clients that we consult. It will also be instrumental with continuing to build our audience, and is monetized to maximize our revenue." says HSE President, Yoni Sarden.
This deal could not have come at a better time for Harmony Soul, as they continue to receive an enormous positive response to the release of Brooklyn's new hit single titled "Light It Up" which features up and coming R&B singer Cory Jones. Since Light it Up's soft release in October, the hit single has been tearing up the internet, radio, terrestrial radio and clubs internationally. With YouTube as a media partner, Light It Up is destined to continue to climb to the Top Of The Charts.