As the festive season looms, many of DMS Corp's clients are looking ahead to demand for their products over Christmas. According to research carried around the world, many customers say that they are going to spend less each year through strict budgeting. For example, in Britain, HSBC found that shoppers wanted to spend 7 percent less on things like food, drink, entertainment, and presents this year.
In theory, this should ring alarm bells for entrepreneurs who want to get their gourmet food, entertainment, personal care, and cosmetics products out into the hands of the public. However, only 15 percent of people actually stick to their budget, which means many shoppers go on to spend more than last year anyway.
The same applies here in the US. According to one Funsherpa infographic, the typical family budget for the holidays stands just shy of $750. Meanwhile, $550 of this will be spent on presents for loved ones. Surprisingly (or not depending on how regularly you keep a track of prices in today's economy), those who begin to make purchases early will save 14 percent compared with those who are rushing around on Christmas Eve.
DMS Corp reacts to this type of data by adjusting its approaches for its in-person marketing solutions. Its management wants to target those who are thinking ahead, and offers introductory prices on products to attract savvy customers. They said: "Of course, this is going to be one of the busiest times of year for our brand ambassadors. Our clients have set us clear targets for things such as Black Friday, too. Although some parents are going to be on the hunt for very particular items to give their children and loved ones on Christmas Day, there is still going to be a large group looking for interesting gifts that are a little off the beaten track. In other words, many moms and dads throughout the land are looking to gift something that's unique.
"That's where our brand ambassadors come into play. We aim to connect shoppers with the products that they would not have considered before through interactive events that are held right through the holidays. In one-to-one conversations, they're also able to learn about the unique selling features of each product, and make an informed decision on whether it fits the bill for what they're after."
Why Trade Shows Are the Best Way to Launch a New Product
For businesses throughout New York and beyond, launching a new product is quite a big risk. The cost of publicizing the brand is often prohibitive, and so many entrepreneurs don't get a strong return on investment – even during the Christmas season. However, DMS Corp has revolutionized the way start-ups sell and market their offerings, by making publicity affordable and focusing on providing a strong return on investment.
The campaigns provided by this firm are often refined continually throughout the year, in line with customer feedback and changes in direction from clients. In addition, there might be phases to a promotion to ensure that growth is sustainable and synchronized with the resources the business has at the time.
In addition, it's encouraging for firms to realize that roadshows and recommendations from real people – such as our brand ambassadors – are more trusted then other forms of promotion including TV, radio, and online adverts, which are also costlier. According to Nielsen's Global Trust in Advertising report, shoppers trust endorsements from their friends and family the most. As such, DMS Corp's representatives aim to make a great impression when they meet new customers, as this leads to positive words of mouth while chatting with loved ones
Further, consumers don’t rely on newspaper adverts as much anymore. In the main, this is owing to the fact that fewer people read print publications. And although online and mobile campaigns have edged up in the consumer's estimations, they are still distrusted by more than a third of the population.
Funny, charismatic campaigns do the best. As such, brand ambassadors within DMS Corp aim to inject their personality into every presentation and make the public smile. This increases the likelihood of an impulse buy, plus recurring purchases in the future.
Also, aside from how much consumers trust a product, it's also important to consider the interactive benefits that a roadshow provides. Sure, a shopper is able to find endless pictures of a product online, but is this the same as seeing and feeling it for themselves, or being shown its features by a knowledgeable representative?
About DMS Corp
DMS Corp is based in New York, and aims to turn heads with its interactive, personal, and consumer-driven direct marketing campaigns. Our tried-and-tested method for placing products directly in the hands of shoppers has been proven to deliver results and bolstered revenues for clients. Through trade show events, new and well-established brands across many retail sectors have found a way to increase their profitability and profile. Every brand ambassador simply wants to help shoppers make a purchase with confidence, and clear all of the misinformation that often is found in campaigns on TV, radio, online, and in print.
Our representatives have experience in championing everything from massage tools to organic, plant-based cosmetics products. Unlike other companies that do not place enough priority on staff training, DMS Corp wants each of its professionals to fully understand the features of the items they endorse. After all, our in-person marketing firm is trusted by clients as an extension to their business.
This is a responsibility we take seriously, and our achievements in delivering a strong return of investment have enabled us to grow and train new entrepreneurs. In the future, our ambitions are even greater, as we want to take our efficient and bespoke approach to publicity nationwide.