Buyer Persona Institute says that developing buyer personas is a competitive differentiator because it allows marketers to fully understand what they need to do to persuade buyers to choose the company’s solutions.
Buyer personas are examples of the real buyers who influence or make decisions about the company’s products, services or solutions. They are a tool that builds confidence in strategies to persuade buyers to choose the company’s offerings rather than a competitor’s or the status quo.
While buyer personas may include other details, the Buyer Persona Institute is recognized for its 5 Rings of Buying Insight™ framework, which details surprising findings about how, when and why buyers makes the decisions marketers want to influence.
Attendees of this conference will learn directly from Ms. Adele Revella the topic: Listen, Then Write: How Content Marketers Become Buyer Experts
About Buyer Persona Institute
In 2010, Adele Revella founded Buyer Persona Institute to fulfill her vision that all marketers could be buyer experts — professionals who are a trusted source of competitive advantage because they have deep insights into how, when and why buyers choose the solutions they market.
Our customers range from Fortune 100 companies to solo-practitioners on every continent. Three of the five largest software companies in the world rely on our private workshops and custom research services, while individual marketers enjoy the convenience of our pre-recorded online workshops.
We’ve made it our mission to ensure that every marketer has the confidence to say, “Here’s what really matters to our buyers. So here’s the plan.”
We hope that you are inspired by this opportunity, and that you will allow us to be your guide.
Learn more today: http://www.BuyerPersona.com
Tracy A. Wehringer
Tracy A. Wehringer