Tom Marx Will Help PRI Show Attendees Understand “Marketing Metrics That Matter”

SAN RAFAEL, Calif. - Dec. 2, 2013 - PRLog -- Tom Marx, president and CEO of The Marx Group, will present “Marketing Metrics That Matter” at the 2013 PRI Trade Show.  As a former professional race driver turned marketing and business strategist, Marx will discuss how small businesses can benefit from tracking and understanding sales, marketing, public relations and social media data.

Marx’s seminar will be held from 8 a.m. to 9 a.m. on Friday, December 13, 2013 at the Indiana Convention Center in Indianapolis. There is no charge to attend.

Marx utilizes proven techniques to help business owners establish benchmarks and goals, as well as determine how to adjust their marketing focus and investment in order to best accomplish those goals. Marx will challenge PRI Trade Show attendees to become students of the most important measurement factors that can make or break their company’s marketing efforts.

Following many years as a professional racer in IMSA and other sanctioning bodies, Marx has since honed his skills in business development, marketing strategy and marketing communications support services. The co-author of "Marketing Sucks (and Sales, Too!)," Marx's knowledge of business-to-business and consumer marketing and advertising spans 25 plus years.  He writes a marketing e-newsletter, regularly speaks on marketing topics at industry events and is an active member of SEMA, AAIA, AASA, ACC, APRA, CAWA and HDMA.

For more information on the PRI Trade Show and free educational seminars, visit www.performanceracing.com/tradeshow. For more information on The Marx Group, phone 415-453-0844, or visit http://www.themarxgrp.com.