Idea Rebel creates responsive web experience for Yokohama.ca

VANCOUVER, British Columbia - Nov. 26, 2013 - PRLog -- Idea Rebel has developed a responsive and high performance web experience for Yokohama, world leader in tire designs and technology.

Beginning with a plan to organize the required content, Idea Rebel has developed an intuitive user interface based on ease of navigation and high impact visuals. The creative direction was focused on leveraging product and landscape photography to showcase Yokohama’s product line in real world settings. Custom iconography was also created to match specific products with unique attributes and driving conditions. A custom WordPress build, the multi-lingual site features a unique tire selector tool, full product catalogue, dealer locator, technology and design resources and a motor sports section highlighting Yokohama’s racing heritage.

Idea Rebel’s responsive design is sure to enhance the Yokohama web experience.

To view the website, visit: http://yokohama.ca/

About Idea Rebel:

Idea Rebel is an award-winning digital agency that develops innovative web, mobile and social experiences. Idea Rebel develops solutions online for clients such as Yokohama, Quicksilver, Bell Media and BMW. Founder and President, Jamie Garratt, was named Entrepreneur of the Year finalist for 2013 by Ernst & Young, and winner of Business in Vancouver’s Top 40 under 40.