Credico USA reveals the results of an extensive rebrand

CHICAGO - Nov. 26, 2013 - PRLog -- In today’s digital environment, businesses are realizing the importance of establishing a strong online brand presence. More and more companies are seeking reinvigoration in order to maintain a leading market position, with brands seeing increased revenue and customer acquisition after successful transformations. Realizing the importance of moving with the times, Credico USA enlisted the expertise of the New York and London based digital marketing and creative design agency, The Practice, to design and launch a full rebrand. The rebrand included the design of a new color palette, two logo icons, stationary, and a multi-language website, which went live on October 9^th 2013.

As one of America’s fastest growing outsource and direct sales organizations, Credico USA wanted its rebrand to build upon their strong reputation and establish their presence in a fast-moving global industry. The results were met with much excitement, enthusiasm and praise from Credico USA employees, with Credico chairman Antoine Nohra expressing his delight at the finished product. He said that the new brand conveyed confidence and gravitas, highlighting the company’s updated slogan: “Beyond Expectation.” He added that the redesign would allow clients to instantly see Credico as “an international group open for business.” The move comes as Credico looks to expand globally and establishing a presence in 19 countries, as well as recruiting a further number of employees in the process. The rebrand, Nohra added, would be essential for pushing Credico into a dominant position in the global arena.

With economic growth showing a significant up-turn in the American economy, the future looks positive for Credico. The new brand identity will distinguish the company amongst key players in the outsource sales sector. Indeed, chairman Antoine Nohra cites the company’s rebrand as a strategic move in these ever-changing times. “The future is bright for business,” he said, reflecting on the redesign, and how it will impact upon Credico USA’s success. “As Warren Buffett said; ‘Your premium brand had better be delivering something special, or it’s not going to get the business’,” he went on to say.

Credico USA has tens of thousands of operatives across North America, working with clients ranging from the financial services sector, telecommunications and energy industries. Credico USA’s corporate headquarters are based in Chicago, Illinois, while the company has over 100 offices with a network presence in 20 states – and expanding creating thousands more career opportunities in each of these states. Visit Credico's new site at http://www.credico.com