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Follow on Google News | Dow Corning to Unveil Innovative Hair Care Frizz IndexNew Way for Hair Care Manufacturers to Measure How Products Meet Customer Demands
By: Dow Corning Beauty care experts from Dow Corning will introduce their new Frizz Index at the 2013 Society of Cosmetic Chemists (SCC) Annual Scientific Meeting and Technology Showcase in New York. The new index represents an innovative breakthrough that will give hair care manufacturers a tool to describe hair tress shape and appearance in a more accurate way, allowing them to formulate new products that will effectively tame frizzy, flyaway hair. “Dozens of frizz control products on store shelves tout their ability to tame unruly hair without unwanted side effects like influencing hair volume or leaving hair feeling greasy or crispy,” said Sylvie Bouzéloc, Hair Care application designer, Dow Corning. “Until now, manufacturers have never had a way of proving a product’s ability to deliver on those claims apart from testing the product’s effect on volume. Our new Frizz Index will give manufacturers a way to demonstrate the performance of their products to their consumers.” Bouzéloc will deliver a podium presentation at the Speakers Gallery titled “New Approach for Quantification of Hair Frizz” to explain how the new Frizz Index works, including the potential positive impact the new method will have on the development of anti-frizz products. “Not being able to actually prove frizz control worthiness means formulators have to trust suppliers about their product additive’s claim to control frizz in their formulations, which makes a formulator’s job very difficult,” said Bouzéloc. “Products that control frizz poorly or that fail altogether can negatively affect the manufacturer’ About Beauty and Personal Care Dow Corning's specialty silicone solutions help customers bring beauty to life in new and exciting ways by enabling the development of products that are unique and memorable, with an impact consumers can see and feel. Recent innovations range from amino silicone elastomer emulsions that provide differentiating hair styling and conditioning results to novel silicone resin technologies that inspire skin care products with longer-lasting, more beautiful wear. For more information, visit dowcorning.com/ About Dow Corning Dow Corning (dowcorning.com) ### Dow Corning is a registered trademark of Dow Corning Corporation. We help you invent the future is a trademark of Dow Corning Corporation. XIAMETER is a registered trademark of Dow Corning Corporation Responsible Care is a registered service mark of the American Chemistry Council, Inc. Editor’s Notes Sylvie Bouzéloc’s speech on the Frizz Index titled “New Approach for Quantification of Hair Frizz” will be during Scientific Session B on Thursday, December 12 from 1:30 to 4:00 p.m. End
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