WP Bluegrass Group Takes on New Direct Promotional Challenges & Markets

LOUISVILLE, Ky. - Nov. 25, 2013 - PRLog -- WP Bluegrass Group is excited to announce their expansion into new direct marketing with innovative in-person promotions through their expert brand management ambassadors. Already a leader with in-store marketing for the cosmetics industry, WP Bluegrass Group offers their clients compelling personalized on-site campaigns.

WP Bluegrass Group President, Wesley Parrish, says “Our mission for our clients is to provide the best in-person marketing results through our expertise in the industry.” With strong promotional initiatives from a fresh, positive perspective, this brand management company is doing just that.

This approach to advertising on behalf of the firm’s clients has  created a thrilling direction for WP Bluegrass Group’s young, energetic and highly-specialized team. These initiatives include in-person sales campaigns that give customers a chance to try their favorite high-quality products, as WP Bluegrass Group represents only the best of the best.

In-person campaigns are exciting direct marketing ventures for the team at WP Bluegrass Group. Recruiting only the most positive, enthusiastic young people for their promotion and event staff means the best talent and engaging personalities are representing the products directly with customers.

An extremely positive work environment helps foster this positivity and energy among staff. About the work culture philosophy at WP Bluegrass Group, Parrish states “Our culture is a very friendly but hard working environment. Everyone works extremely well together to help achieve each other’s goals, as well as help exceed the goals and expectations of our clients. It’s a winning combination that makes us all tremendously proud.”

Brand management initiatives that achieve this kind of success wouldn’t be possible without a strong team, of course, and Parrish elaborates about how his team takes the direct approach to advertising to the next level. “We are a young team of highly motivated individuals looking for like-minded people. We look for positive, optimistic, and hardworking people who have big goals and are willing to do whatever it takes to achieve them. These people are the key to our promotional campaign success, and so we’re extremely particular about who joins our team.”

WP Bluegrass Group is always looking for new recruits with the passion and dedication they expect of every team member. The firm’s training program is also a highlight with every team member, from new recruit to upper management levels. New ideas and successful direct promotions can only come from a hard-working, motivated team that’s constantly growing and learning. WP Bluegrass Group ensures their team is highly trained and rewarded for their dedication to brand awareness and expansion.

WP Bluegrass Group Leading Direct Marketing for Male Focused Cosmetics

In this age when men are taking much better care of their hair, bodies and skin, there is a strong need for exciting new approaches in the male grooming cosmetics market. WP Bluegrass group knows that even female consumers are buying more male-focused cosmetics for their partners and family members.

The male market for top-quality skin care, hair care, body care and fragrances are taking over some coveted retail store real-estate where female-focused products used to rule. The female cosmetics market is still Queen of the larger brand management castle, but more and more the male- focused market is taking its place in the spotlight. WP Bluegrass Group is on top of these trends and creating unique direct sales approaches for bringing those male-focused products to the masses.

2014 will likely see this male grooming market increase by leaps and bounds, so the time is now for WP Bluegrass Groups’ original approach to direct promotional campaigns for male consumers.  Euromonitor International is one of London’s reliable sources for marketing trend data, which concludes that 2014 could bring the male-focused cosmetics industry up to a $27 billion piece of the cosmetics industry pie. That’s a huge slice of brand growth that cannot and should not be ignored. WP Bluegrass Group is ready to hit this same male market in Louisville, KY with direct marketing plans each individual brand will benefit from most in this highly lucrative division.

These trends can be directly linked to how the media and fashion industry have embraced and promoted more male grooming marketing to men of all styles and personalities. The power suit is more chic. The modern man is allowed, and even expected, to embrace his feminine side more freely. Even the most rugged, outdoorsy men are paying more attention to male grooming products due to the advertising efforts of savvy marketing campaigns. WP Bluegrass Group knows their clients need to be part of that male grooming marketing machine and has the initiatives to compete successfully in this growing market with conclusive impact.

Whether tapping into the ever important female grooming cosmetics market or the growing and exciting male grooming trends, cosmetics companies have got to get in the game to have a winning brand. Direct advertising and promotions are essential to the growth that every WP Bluegrass Group cosmetics client can expect and certainly deserves.

About WP Bluegrass Group

WP Bluegrass Group is an in-person marketing and brand management company for clients in the cosmetics industry. Powerful customized promotions are a specialty of WP Bluegrass Group’s young, highly-creative professional team. Their promotional campaigns are personally designed to improve product sales and surpass market expectations. WP Bluegrass Group ensures that retail and direct sales customers are excited and enticed by engaging brand promotion opportunities. Their energetic team works closely with clients to create specialized brand marketing initiatives suited to their individual needs and goals.

Working only with products of the highest quality is a policy at WP Bluegrass Group that brings them great pride. These superior products are the star of every in-person event and marketing promotion, through positive and dynamic strategies. Additionally, proven brand marketing methods and their enthusiastic team works to create the kind of exposure for a cosmetics brand that makes it competitive with top brands nationwide. Getting in front of a brand’s clientele with samples and special offers is just one of this team’s specialties toward expanding product awareness and growth.

Whether through fun direct product-testing booths or by helping their clients develop successful brand marketing plans to tap into the current trends, WP Bluegrass Group has the experience that equals great results.