Why your website should be like a good salesman?

STEVENAGE, U.K. - Nov. 25, 2013 - PRLog -- Sales have always been the foundation of business success and companies continue to be more completive in today’s world and every business strives on having good salesmen to sell their products and services. To meet competitors head on and achieve business goals we are more reliant on salesmen that possess a number of characteristics that include ability to listening, persuade, build relationships, and have self-confidence and self-motivation. Sales jobs may vary in many ways but the skill set and characteristics that make for a good salesman remains constant across all industries.

A website that follows similar traits as a good salesman with the functionality to listening, persuade, build relationships, and have self-confidence and self-motivation will achieve your sales expectations and business goals. The following steps cover the ways that you can adapt your website functionality to deliver similar traits to that of a good salesman and achieve your sales expectations, sales targets and sales objectives, build customer retention and improve your return on investment.

Self-Confidence

Websites needs to reflect market knowledge and market awareness to assure your potential and existing customers that they need not look elsewhere for their needs. Reflecting competitive awareness and the unique selling points of your business drives self-confidence and presents itself as a successful salesman. If your website is achieving this goal you are half-way there in meeting your sales expectations, sales targets and sales objectives.

Good-Listening

A natural assumption is that most salesmen are natural talkers but unfortunately even a great speaker will only get so far without a listening. Taking the time to ask your prospect questions and really listen to the answers shows respect for them, and gives the salesman a better idea of their needs. Your website can achieve the listening objective through feedback forms, ratings and social media channels. Social media presents itself well today with analytical tools that help in listening to your customers through tags, likes, tweets, conversations and trends.

Persuasiveness

Emotion plays a major role in sales. There's an old saying that “features tell, benefits sell.” Features are the facts about your product or service; benefits are their emotional connotations. Persuasiveness is the skill that allows you to reflect the need and convey these emotions to the customer. With the right imagery, relevant keywords and good copy writing your website will reflect the need and drive the emotion required.

Relationship-Building

Relation-building as a sales skill takes time based on achieving strengths in self-confidence, good-listening and persuasiveness and  is just as important to a salesperson's business life as it is to their personal life. Building and maintaining healthy relationships is the key to developing a strong network. Adding personalisation to your website capability supports the relationship building model. With personalisation as a feature your customer is known by name, communication has a two way history and the main goal is to build trust that drives customer retention.

Self-Motivating

Even the best salesperson is a work in progress and you may find ways to develop their skills like focusing on unique selling points, working on their pitch and even learning more about the products and services they sell. But the overall advantage in having a website that has a salesman’s characteristics is that self-motivation is developed through analytics. Through the information available from your website visitors like the number of unique visitors, most visited pages, search criteria, exit and bounce rates you are able to make changes to your website developing a proactive strategy rather than being reactionary to market pressures.

In Summary

Your website should be like a good salesman possessing the characteristics that include ability to listening, persuade, build relationships, and have self-confidence and self-motivation and through the information available from your website visitors you are able to develop a proactive strategy rather than being reactionary to market pressures while achieving sales expectations and a return on investment.

To find out more

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