The Nova Group Steadily Gains Prominence in the Virginia Marketing Scene

FALLS CHURCH, Va. - Nov. 23, 2013 - PRLog -- The Nova Group has become synonymous with exceptional direct marketing providers among clients and consumers in Falls Church, Virginia. Both emerging and established cosmetics companies across the state have witnessed the incredible growth the company has offered their clients throughout the year and are now eagerly knocking on the firm’s doors. Their in-person marketing model has also become popular among residents of Falls Church for its personal touch that truly heightens the shopping experience.

The company represents a wide array of the finest cosmetics brands featuring products that include organic make-up, natural skincare solutions and anti-aging creams. Shoppers frequently flock to the firm’s stations, situated in the midst of popular retail venues, to discover what they’re currently endorsing as shoppers are assured that these products are of top-notch quality.

The Nova Group’s determination to only represent products of the highest quality earned them the trust of consumers in the Virginia area. This trust is cemented by accessible in-person marketing presentations that are factual and relatable and handled by well-versed and friendly brand representatives. With a strong rapport with consumers, The Nova Group elevates their clients’ brand reputation.

The Nova Group’s management team further explained, “Building sincere relationships and earning the trust of consumers is vastly important in ensuring that our clients’ businesses flourish. Our brand representatives have advanced product knowledge and possess exceptional communication and promotional skills that allows them to interact with shoppers with confidence. As the clients’ frontline team, we must deliver exciting, transparent and informative presentations to give customers the impression that their brand truly cares for their consumers and that they are on top of delivering a great quality product.”

The marriage of premium cosmetics brands and products with The Nova Group’s innovative direct marketing strategies has resulted in increased brand recognition and measurable growth for the firm’s clients month after month. Their precise performance has earned the interest of cosmetics companies in Falls Church, from established brands that wish to expand their market share and startups who would like make a mark in the cosmetics industry.

But The Nova Group maintains that they will only work with products that are unique and offer immense benefits for the consumers. A spokesperson for the company commented, “The key to our promotions’ success is three-tiered. First, we conceptualize exciting and effective direct marketing campaigns, then we invest in developing and mentoring our talented group of team members and finally, we only collaborate with brands that offer consumers the best cosmetics results. If one of these three are not present, then it simply would not work.”

Emergence of Natural Cosmetics to Guide The Nova Group in 2014

The Nova Group is constantly tracking trends and forecasts in the cosmetics industry to maintain their competitive edge. As industry insiders, they make sure that they are always the first to know of the latest in cosmetics before it hits the mainstream. The company was not surprised to learn that the natural cosmetics industry is expected to boom in 2013. Business process management and market research group, Kline and Company, reports that the Asian natural cosmetics market will be worth $14.8 billion by 2013, and $5.8 billion in the United States alone.

The direct marketing firm already represents cosmetics brands that use natural, organic ingredients, which were extremely popular among consumers and have turned in amazing sales figures. A representative from The Nova Group confirms, “We’ve represented cosmetics lines made of natural, plant-based materials and shoppers were very receptive to trying these products as most consumers would prefer to stay away from possibly harmful chemicals that may affect their skin. This report only re-affirms our decision to collaborate with more companies that offer diverse and quality natural cosmetics that we can promote to a wider market.”

In addition, there has been a shift in the trends for cosmetics products for men. The myth that cosmetics are only for women is becoming a thing of the past as more men are becoming aware of grooming practices and the value of skincare. As such, new cosmetic lines are emerging that specialize in men’s grooming. This trend has certainly increased the cosmetics industry’s target market by a wide margin.

“This is a very exciting trend in the cosmetics sector,” The Nova Group’s management team commented. “We are always craving new challenges and representing a cosmetic line geared towards men will certainly stretch our creative juices. More than that, we’ll be able to expand our target audience and offer more customers quality products.”

Even as The Nova Group team is busy with campaigns especially with the upcoming holiday seasons, the firm is already laying the groundwork for 2014. Residents of Falls Church should expect to see more natural cosmetics and cosmetics lines geared towards men being offered in their in-store marketing promotions. And as The Nova Group is always on top of the latest fashions, consumers will never have to worry about being out of style.

About The Nova Group

Renowned direct sales and marketing firm The Nova Group are the authority in cosmetics products in Falls Church, Virginia. The company acts as a strategic partner to premium cosmetics brands, delivering immediate and quantifiable results for their clients every quarter. Their success is attributed to their unique in-person campaigns that reach out to customers on an intimate level in teeming retail spaces.

Behind these campaigns are their knowledgeable and friendly brand ambassadors. The firm’s direct marketing methods allows them to offer consumers introductory prices that would otherwise be unavailable in other business models and provide customers the chance to make an informed buying decision with transparent and informative product presentations, instantly guaranteeing customer satisfaction and an increase in brand reputation.

The Nova Group only collaborates with superior brands that are truly beneficial for the general public. This dedication to quality is reflected in the company’s corporate culture that values a strong work ethic and teamwork and has earned the company the trust of consumers in Virginia as well as the admiration of cosmetics companies across the state.