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Follow on Google News | Every Day Enterprises Takes South Carolina Market By StormThe innovative marketing and sales specialist was established in Columbia due to a high demand from Fortune 500 companies for a more intimate, humane and results-driven form of sales and marketing. And since inception, the company has forged relationships with giants in the cosmetics industry as well as promising newcomers in the beauty sector. The team-up between these quality cosmetics brands and the firm enables Every Day Enterprises to offer customers real value-for-money. Speaking this week, a spokesperson for Every Day Enterprises explained, “We’re in the business of treating customers right, and not making a quick buck! Our whole business model is based on the concept of satisfaction, whereby we ensure that our clients get the representation and wide reach that they require to succeed, and that customers get products that they want. Time and time again, we hear stories about customers who purchase products based on regular advertising, and who later realize that the product simply doesn’t offer anything new, or even beneficial. For this reason, we have begun offering customers the chance to try before they buy.” This method appears to be eradicating customer dissatisfaction, as it ensures that customers are delighted with their purchase. What’s more, the very act of engaging with consumers and making sure they are pleased with the product maintains a positive brand image. For this reason, Every Day Enterprises is in fact much more than just a marketing and sales firm – they are brand management specialists. Emerging and established companies alike are now turning to the firm’s innovative approach to marketing and sales, which is beginning to create a ripple in the waters of the cosmetics market in Columbia. The management team has expressed their desire to turn this ripple into a wave, and begin operating throughout the state of South Carolina, and eventually beyond. “We know that what we’re doing is popular, as customers tell us how much they appreciate our services all the time. We believe that direct marketing and sales are long overdue in South Carolina, and we fully intend to make a bigger splash in the market over the coming year.” 2014 Cosmetics Industry Statistics Support Every Day Enterprises’ The cosmetics industry is going strong, and statistics surrounding the industry support Every Day Enterprises’ Statistics show that on average, women over the age of 18 will spend around $144 per year on beauty products, and that households have had a significant spending increase on beauty and cosmetics products over the last few years. Some statistics have shown that there was a spending of around $134 every year per household in 2008, which later rose to $186 in 2010. On top of this, the US cosmetics and toiletries industry has proven to be recession-proof, after surviving the economic difficulties from 2008 onwards, and even seeing a 4.2% growth in sales in 2011. Today, statistics show that there will be yet another increase in sales by the end of 2013, and again by the end of 2014. This information speaks to the future of the cosmetics industry. Firstly, the statistics show that there are more products being released that appeal to a wider range of people. No longer are cosmetics products primarily purchased by women, as men are now turning to these products to stop the effects of aging. The statistics also show that people are willing to spend more on products, and so, increased levels of sales and advertising see positive results. By combining this with the Every Day Enterprises direct approach, there should be significant interest and willingness to spend, resulting in a rise in sales by the end of the next year. What’s more, team members from Every Day Enterprises will continue working to ensure that the products on offer meet customer demands and trends. Every year, new products appear and new trends emerge, including new ingredients, new packaging and even new prices. The team at Every Day Enterprises makes sure that these trends are taken into consideration when choosing new products. It doesn’t matter whether these beauty treatments and lotions come from established or emerging companies, either. As long as the cosmetics products in question offer something that is desired in the industry and are of quality, then Every Day Enterprises will be willing to work with this product and represent it in a number of retail environments. About Every Day Enterprises Every Day Enterprises is a sales and marketing company that specializes in representing cosmetics and beauty products. The firm is making a huge impact on the South Carolina market since their inception, and has already provided customers across Columbia with an extensive range of cosmetics products that offer something new and innovative for a competitive price. The cosmetics representation company has a large network of retail partners and creates personalized promotional campaigns and strategically places them in crowded retail spaces. By working with leading and emerging brands alike, Every Day Enterprises’ Optimal success with products is promised by ensuring that only the best brand lines are represented, and by ensuring that all representatives are fully trained and prepared. Every Day Enterprises is set to offer an even better range of products and brands for customers and deliver results and growth to their clients and team year after year. End
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