Maier Advertising Names I. Todd Russell Chief Marketing Officer

Nov. 21, 2013 - PRLog -- FARMINGTON, Conn. – Maier Advertising, a full-service business-to-business agency, has named I. Todd Russell chief marketing officer. An operations and marketing solutions executive, Todd will help broaden the agency’s capabilities in the latest technology platforms for customer relationship management (CRM), demand generation, lead management, and analytics.

“Bringing on Todd as a key member of the Maier team is an exciting step forward for our agency,” said Bill Maier, president and owner. “Todd will not only help us continue to deliver the high quality of work we are known for but also assist in expanding our reach into areas that will more effectively serve our clients in the digital age.”

Maier’s new CMO recently served as president of Signature Brand Factory. Other stints in his two decades of experience in strategic marketing include positions as VP-director of client services at Mintz & Hoke, associate director/account services at AGA Marketing and Design (NY) and director of marketing at Hershey Communications in Orange County, CA. Throughout his career, Todd has worked with various category leading brands: American General, Prudential Financial, TUMI, Cartus, Aetna, Travelers, Mercedes-Benz USA, KOLL Development Company and the Los Angeles Dodgers.

“One primary attraction to Maier was its stellar reputation as a leading b-to-b agency, not to mention its team of outstanding professionals and impressive stable of respected clients,” said Russell. “Looking forward, I want to bring a set of skills and expertise in data analysis and digital sales tools, including mobile apps, to enhance the agency’s ability to create real and measurable growth for clients.”

A graduate of the University of Southern California, Todd is married with three young children and resides in Avon, Connecticut.

About Maier

Maier (http://www.maier.com) is a full-service agency providing clients strategic marketing, advertising, sales support, web development and public relations.  Among its clients are Agilent Technologies, Bridgeport Fittings, General Electric, Gexpro, Hubbell Inc., Innovative Medical Products, Mott Corporation, and Trumpf Inc. Founded by Bill Maier in 1971, Maier is the longest operating ad agency in Connecticut under original ownership.