Learning Light adds ej4 videos to its E-learning Centre

SHEFFIELD, U.K. - Nov. 19, 2013 - PRLog -- Learning Light, which provides advice and help to organisations using e-learning and learning technologies to improve their business performance, has further enlarged The E-Learning Centre (http://www.e-learningcentre.co.uk/) website by including a wide range of performance support materials from ej4.

The ‘ej4 performance enhancement solution’, designed to increase the intellectual value of human capital by instructing repeatable skills and knowledge that increase ‘close ratios’ for sales people, improve performance and modify behaviours. According to Learning Light director, David Patterson, these learning and performance support materials are used by the sector skills council EU Skills, major corporations such as Rio Tinto, Pfizer, Merck, Dr Pepper Snapple and Pepsi and innovative accountancy practice, Knowles Warwick.

“In making these videos available via the E-Learning Centre, Learning Light is able to bring to a wider audience what is proven to work well for corporate America,” he said.

The ej4 videos focus on performance improvement techniques and skills. In particular, they deal with improving sales and customer service skills but there are also videos covering leadership and management activities.

The video content is cloud-based so it’s accessible anywhere via a range of devices. Course administrators will find that the content can be managed via ej4’s online campus or on an existing learning management system (LMS).

“The idea behind these content-rich, high quality videos is that you can train your team in record time at an affordable cost, using an approach that is proven to work and maximise success - ultimately adding value to your company's bottom line,” David Patterson said.

“Each ej4 video uses green screen technology to let the presenters interact with their content – a technique used by TV weather forecasters. This increases the impact of that content on the learners and it’s been shown to maximise its learning effectiveness.”

The E-learning Centre is an information resource about e-learning and learning technologies for business education, not-for-profit or the public sector. In addition to the information and resources freely available on the site are a number of e-learning materials (http://www.e-learningcentre.co.uk/e-learning-courses/). These are gathered under the heading of ‘courses’ and produced by acknowledged leaders in technology-delivered corporate learning.

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About ej4, LLC

Simply stated, ej4 is performance improvement that works. As one of the largest e-learning and performance improvement consultant services organizations in the USA, ej4's performance enhancement solutions include off-the-shelf e-learning, custom e-learning, book summaries, webinar services, consulting and an innovative social learning platform. ej4 was chosen by eLearning! Magazine readers as their choice for ‘best sales training’ in 2012. ej4 was founded in 2003, with offices in St. Louis, MO, and Overland Park, KS.

About Learning Light Ltd

Sheffield-based Learning Light, founded, in 2005, provides advice and help to organisations using e-learning and learning technologies to improve their business performance. It’s one of the few organisations in Europe that publishes regular research on the e-learning market – notably publishing in-depth reports on the UK and European e-learning markets, encompassing market size, growth projections and technology trends.

Learning Light’s research has been used widely by Governments to inform economic policy; by universities and education establishments; by journalists; by investors evaluating new opportunities and by other research organisations.

Learning Light provides support for clients at all stages of an e-learning project and also offers ready-developed e-learning courses in a variety of topics, as well as a range of courses for the engineering, manufacturing, waste management and recycling sectors. It is a WAMITAB Approved Centre to deliver qualifications.

Further information from:

David Patterson/ Gill Broadhead, Learning Light,+44 (0)114 223 2442

Bob Little, Bob Little Press & PR, +44 (0)1727 860405