The Importance of Color in Logo Design

HILLSBORO, Ore. - Nov. 18, 2013 - PRLog -- There is (or should) be a reason why some brands have chosen to keep to a certain color and apply that to their logo. Colors are not simply chosen at random or to match their current website. There is a reason why some of the best logos have certain colors.

Not only are they easy to remember and identify, but certain colors give off a particular  mood, feeling or even expectation. Most of these brands or logos have chosen simple easy to read fonts with usually two colors only. Consumers put a lot of weight on visual appearance and the colors chosen for many brands out there. Not only does a shape result in recognition of a brand but also the color chosen. According to Kissmetrics (http://www.kissmetrics.com), over 90% of consumers say the visual dimension is actually the most influencing factor in determining their purchase decision. The other very interesting statistic is that up to 90% of consumers make a subconscious decision within 90 seconds about a product based on just color alone.

Sometimes changing colors (or shapes) on a website such as “buy now” or “more info” buttons can increase clicks or even sales.

Strong calls-to-action website buttons are still just as important as well as compelling imagery however, colors will also make consumers feel a certain way depending on the colors chosen and if it is an advertisement, web design, product or logo. All these factors can help businesses and advertisements increase sales and improve on results or leads.

The Target Corporation is a well known brand in most parts of the United States. The image of the bullseye, red color and shape is pretty self explanatory. However, the call to action and attention grabbing logo has an arguably undeniably effect. Red can evoke strong emotions and has a sense of intensity. There is a good reason why sales prices are usually in a red color. The CNN logo is another example of this.

The BMW logo is with a blue color with black and white. Blue can often times convey trust, security and safety. A perfect combination for a high-end motor vehicle manufacturer that wants to convey this sort of feeling with its logo. Blue often conveys productivity and movement. Other brands such as IBM, HP, American Express and Nokia can all be using this color to help their brands image without the consumer even being fully aware of it. Notice how the blue color compliments the brands with either trust, productivity, movement and security or even more than two.

Orange is considered quite an energetic and bold color in general and can often times be used as a call to action. It can emote enthusiasm and eagerness but in a friendly and cheerful manner. Hosting And Designs L.L.C. has used this color for their logo as well as FedEX and Mozilla with the secure and safe blue color as well.

Yellow is also a powerful color in many ways. It can grab attention but also convey a positive or cheerful and even youthful feel. A handful of large companies who use such color are McDonalds, Shell and Kodak. McDonalds for the cheerful and positive appearance just like their commercials on TV. Shell for a positive feel and Kodak for possibly all three categories for the fun of taking pictures. It is no surprise that red is also used frequently with yellow.

Choosing a color for a logo is an important element to consider when choosing or designing a logo for a business, either it be a small one or a large company. Determining what affect you wish to create or “feeling” you want to convey is vital in making sure your logo works well for you. Then from there, decide other factors (http://www.hostinganddesigns.com/Blog/?p=1372) that go into logo design.