Lake Shore Marketing Inc. Taps Into Consumer Spending Trends and Confidence

INDIANAPOLIS - Nov. 15, 2013 - PRLog -- Not only are consumers expressing more confidence by spending more, there is a growing trust in direct promotions by consumers as the most reliable form of advertising.

As an in-person marketing firm, Lake Shore Marketing Inc. is already convinced about the effectiveness of promoting a product through direct means rather than relying on television, radio, billboards, or even the Internet to get the word out. This conviction in the benefits of direct marketing has been confirmed again and again as the company sees the measurable results of their work with sales results that show consumers love what they have to offer.

As a member of the company’s management team recently explained, “We have been working in the in-person promotions sector for some time now, and we continually confirm the efficacy of our efforts. We’re able to show our clients immediate results of our campaigns with detailed reports that demonstrate obvious growth in sales and revenue. That means we can assure our clients that their advertising dollars will be well spent. We return their investment to them with plenty of profit, too. You cannot provide that kind of return on investment with other forms of advertising and marketing.”

The manager went on to explain that as shoppers spend their money, their brand ambassadors are able to keep detailed records of spending habits in order to tweak the campaigns on the fly as needed. This is also a significant advantage of this form of direct marketing, in that shifting trends and consumer preferences can be met with ease and in a timely fashion to ensure the client receives as much benefit out of Lake Shore Marketing Inc.’s work as possible.

Consumer Confidence Boost Sales for Lake Shore Marketing Inc. Clients

Though Lake Shore Marketing Inc. is confident that their form of direct promotional campaigns is the most effective in terms of seeing the highest changes in revenue, they are also encouraged about the rise in consumer confidence, as this will make it even more feasible for their brand ambassadors to achieve fantastic results for their clients.

According to the latest consumer confidence figures to come from the American federal government statistics, consumer confidence is at the highest it has been in the past six years. This means consumers more readily part with their disposable income to purchase indulgences and practical products they want or need – products such as those represented by Lake Shore Marketing Inc. including cosmetics, home spa products, kitchen utensils, and entertainment goods.

As a measure of the health of an economy, consumer confidence is an important metric. It indicates how willing a consumer is to part with their hard-earned money and can help companies predict their sales in the coming months. Lake Shore Marketing Inc. uses this kind of information to consult with each client for which they provide in-person marketing, helping them understand the potential and setting realistic, but ambitious goals that are usually well beyond the client’s original expectations.

“The important thing to remember is that when consumer confidence rises, it has a beneficial, cyclical impact on the economy. As individuals spend more money, companies are able to hire more staff, enabling even more consumers to spend their money. And on and on the cycle goes. This upward spiral is something we hope to help stimulate by creating attractive, energetic campaigns people love to interact with.”

In order to fully capitalize on this growing consumer confidence, Lake Shore Marketing Inc. brand ambassadors work hard to strategically place themselves in retail locations where shoppers are already in a spending state of mind. Then, using interactive presentation systems and hands-on experience with new products, they’re able to demonstrate the unique selling features of each product in order to help the customer see how it can enhance their lifestyle and relieve challenges they face every single day.

The leading direct marketing firm will be taking specific steps to ensure each and every campaign they implement capitalizes fully on these market trends using several techniques.  Not only will they establish strategic pricing in order to meet the buying expectations of shoppers, they will also tweak and perfect promotional materials in order to provide as much information about unique selling features to the public as possible.

The company’s management added, “No doubt this increased consumer confidence will continue to rise in the coming months as consumers prepare for the holidays by purchasing gifts and getting ready for celebrations for family and friends. We plan to strategize using geo-targeting and perfectly situated presentations to ensure we achieve the maximum growth levels our clients have come to expect from us.”

The management team of Lake Shore Marketing Inc. is convinced that by combining their confidence in the direct marketing model with the increased consumer spending they have a winning recipe that will generate surprising and pleasant results over the coming quarter. “Our clients are often shocked at how well we can deliver the results we predict, especially since the numbers are usually higher than they’d originally expected. We’re looking forward to continually surprising our clients with our exemplary direct marketing campaigns.”

About Lake Shore Marketing Inc.

Lake Shore Marketing Inc. is an award-winning direct marketing firm that endeavors to provide campaigns that have been molded around the needs of clients. From here, they add personality and magic to ensure that consumers feel drawn to try the products on offer. Team members are passionate, friendly and honest, ensuring that customer care comes at the top of our priorities day in, day out.

It's important that the products the firm endorses are something that the public needs. With disposable incomes fluctuating all the time, they believe that goods and services that make life easier can go a long way in this economy. Through gripping presentations that show members of the public exactly how to use a product, we have the chance to maximize revenue in a retail network, enabling clients to continue innovating and diversifying.