Cinépolis launches India’s first Megaplex

PUNE, India - Nov. 15, 2013 - PRLog -- Cinépolis, the World’s 4th largest and India’s 1st international cinema exhibitor announced today, the launch of India’s first megaplex. The 15 screen megaplex in Pune brings together 100% digital technology, RealD, the world’s best 3D technology, Hollywood standard 4k digital screens and 7.1 Dolby digital audio. The cinema will also have 3 Cinépolis VIP screens, first ever in the country. Cinépolis is the inventor of the VIP experience and the first exhibitor in the world to introduce VIP screens, the ultimate luxury movie viewing experience.

Speaking on this occasion, Mr. Javier Sotomayor, Managing Director, Cinépolis India, said “We are very excited to introduce the megaplex culture in India along with Cinépolis VIP. We introduced the International movie experience in India and are now launching other global trends to evolve the exhibition industry here.”

“Being this particular project the very first location we signed in India, I would like to thank the Magar family for believing in our team and our brand. I would also like to thank our patrons who have supported our initiatives and have given us the confidence to be more aggressive with our expansion plans.” Mr. Sotomayor added.

The multiplex is based at Season’s Mall, Magarpatta City, Pune. Patrons can enjoy more than 80 shows every day in the cinema, which is more than any other cinema in the country.

Mr. Ashish Shukla, Country Head, Cinépolis India, said “Movie watching for Pune has changed forever with the opening of our Megaplex at Seasons Mall, Magarpatta City.

This product is unique in its offerings, to name a few - Real D - 3D, a show every 10 mins, VIP indulging experiences, VIP lounge, restaurant and bar, top end digital sound and picture quality and many more.

Our Cinema also offers a great hang out for the youth with an open lobby you do not need a ticket to get to the lobby - Shukla clarified, with a free wi-fi for Coffee Tree users.

We are very excited with this opening and our team of 150 + trained professionals are looking forward to serve Pune, with the true International Experience”

Mr. Devang Sampat, Head – Operations and Strategic Initiatives, Cinépolis India, said "A megaplex format would give a great platform to Marathi and other regional movies which will also get prime-time slots apart from regular Hindi and English movies. It will also give us the freedom to cultivate markets for Telugu, Tamil, Gujarati movies which don’t get to the large screens because of constraint of fewer screens.

We have a very analytical approach in deciding the number of shows and pricing for the upcoming movies basis the demand from our patrons. We will endeavor to have suitable price bands for all segments of the society.

Patrons would be greatly benefited from our movie experience and offerings like ‘Club Cinépolis’ - the hugely successful loyalty program run by Cinépolis. Movie goers can register with Club Cinépolis for free and start accumulating reward points for every purchase made at the Cinépolis Box Office. These points can be later redeemed for free tickets.

Cinépolis currently operates at Ahmedabad, Amritsar, Bengaluru, Bhopal, Hubli, Jaipur, Ludhiana, Mangalore, Mumbai, Patna, Pune, Surat, and Thane. Starting in 2009, Cinépolis has become the fastest in India to reach the landmark of 50 Screens. With the addition of Cinépolis in Seasons Mall, Cinépolis now stands at a total of 79 screens across all four geographic zones of India.

About Cinépolis India

Cinépolis India is the 1st international exhibitor in India. The company started its operations in India in 2009 at Amritsar and won the ‘Most Admired Retail Launch’ award in 2010 followed by the ‘Most Admired Retailer of the Year – Innovative Retail Concept’ award in 2011 at the prestigious India Retail Forum. Cinépolis currently operates 79 screens in India across 13 cities. The company has aggressive plans of rolling out 400 screens by 2016.

www.cinepolisindia.com

About Cinépolis

Cinépolis is the world’s 4th largest movie theater circuit, operating more than 3,300 screens in 11 countries and serving more than 190 million patrons annually. Cinépolis operates under four different brands that span across the ultra-premium to the extreme value segments. It was the first cinema exhibitor in the world to pioneer the concept of premium and luxury movie theaters via its Cinépolis VIP brand. Cinépolis aspires to provide its patrons the best overall experience in filmed entertainment and employs a global workforce of approx. 22,000 people to support its mission. Founded in 1971, Cinépolis headquarters are located in Morelia, Mexico.