Hill & Partners brings new client TrueFit to 2013 Shop.org

By: Hill & Partner
 
 
True Fit branded environment
True Fit branded environment
CHICAGO - Nov. 14, 2013 - PRLog -- Hill & Partners (http://hillpartners.com/), Inc. recently created a customized Branded Environment for new client True Fit (http://www.truefit.com/)™, premiering the new design at the 2013 Shop.org Annual Summit, recognized as digital retail’s most influential event, held September 30-October 2 at McCormick Place in Chicago.

The innovative team at Hill & Partners designed and managed the Custom Rental Branded Environment featuring high level messaging that drew attendees into an adapted retail space outfitted with technology to chronicle True Fit’s history, mission and vision.  Clean lines paired with an eye-catching retail display created an environment that captured impressive attention.  The strategically designed environment served as the ideal platform to convey the way in which True Fit™ seamlessly integrates its product offering into today’s marketplace.

True Fit™ is a global leader in fit personalization software, managing a growing database of the world’s top apparel, footwear and consumer fit data to help consumers, brand and retailers unlock their online footwear and apparel market.

To complete the essence of the environment, Hill & Partners successfully met the challenge of producing the content for three individual video reels that played simultaneously, synchronized across nine monitor displays.  The highly successful effort required vigorous testing to ensure all video reels were of the exact same length, that each frame ran concurrently, and timing was completely without flaw.  Ultimately, the movement and messaging created by the custom digital graphics contributed to an effectively enhanced experience for all visitors within the environment.

“It is always rewarding to bring a new client to a premier event such as Shop.org and it was particularly gratifying that we were able to so effectively depict the True Fit™ brand and its innovative technology,” said Michael McMahon, President and CEO of Hill & Partners, Inc.

About Hill & Partners

Over the last two decades, Hill & Partners has developed services and people that create custom (http://hillpartners.com/portfolio/custom-exhibits), rental (http://hillpartners.com/portfolio/rental-solutions), commercial (http://hillpartners.com/portfolio/corporate-interiors)andportable Branded Environments (http://hillpartners.com/about). H&P is your full-service brand team with a network of skilled partners throughout the country and the world. They provide professional exhibit program management, plus a variety of project based brand communication services. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, Demandware, Samsonite and National Grid. For additional information, please call 617.471.7990, visit hillpartners.com or find the company on Facebook (http://www.facebook.com/HILLandPARTNERS), LinkedIn (http://www.linkedin.com/company/hill-&-partners) and Twitter (https://twitter.com/hillandpartners).
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Source:Hill & Partner
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Tags:Branded Environment, Trade Show Booth, Meeting Exhibit
Industry:Apparel, Event
Location:Chicago - Illinois - United States
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