Tread carefully on the roads this winter says Hertfordshire dealer group Brayleys

ST ALBANS, U.K. - Nov. 14, 2013 - PRLog -- Helping to improve safety on the county’s roads over the winter months, Hertfordshire and Essex dealer group, Brayleys, has launched a “Tread Carefully” campaign to inform local motorists about the benefits of switching to winter tyres.

According to the findings of a survey carried out by a major tyre brand, 63% of motorists are driving their cars on underinflated tyres. Not only is this costing them over £4 billion in excessive fuel consumption and causing unnecessary additional vehicle emissions, it also poses a safety risk due to reduced grip, increased tyre wear and potential for damage. The survey of over 1,000 cars found that 16% of them also had illegal tyres with a tread depth below the minimum legal limit of 1.6mm.

As part of a seasonal Winter Check of their car, Brayleys is offering drivers of all makes of car advice about the use of winter tyres during the colder months, as well as a fitting service. According to James Darby, Aftersales Manager for Brayley Kia and Mazda in Harpenden, winter tyres are becoming increasingly popular in the UK, having been mandatory in colder parts of Europe for many years:

“Winter tyres are specifically designed to provide better traction in temperatures lower than 7 degrees, in all road conditions, not just driving on snow or ice. The last two winters in the UK have seen exceptionally cold spells over a long period where winter tyres have had a massive benefit for motorists. We’d advise all drivers to check their tyres regularly and ensure they have at least 3mm of tread depth. Better still, give us a call and we’ll ensure your car is well prepared for the winter months.”

Visit www.brayleys.co.uk for more information.