Showcase Event Group on the Power of Word of Mouth in Product Promotions

ATLANTA - Nov. 11, 2013 - PRLog -- Its brand ambassadors have carved a niche in the market by offering friendly, engaging, and information-led representation of products. And now, the Georgia-based firm is emphasizing the importance that word of mouth recommendations have to local businesses.

The company's management said: "To put it very simply, 84% of shoppers trust the endorsements which are given by their friends or family. This ranks far more highly than any other form of lead generation and marketing. But the question that our team members were left with was this – how do we ensure that more people are talking positively about the clients we endorse?"

From here, a member of the Showcase Event Group team made a push to employ and promote those who have excellent interpersonal skills. They knew that an infectious personality and a continually upbeat attitude were likeliest to rub off on the public. It would also ensure that consumers told their loved ones about the great retail experience they enjoyed through one of the firm's events. This is followed by greater attendance to subsequent events in the local community, plus recurring purchases from purchasers who were delighted by the customer care they received.

The Cold, Hard Facts about Word of Mouth Revealed by Showcase Event Group

According to an info graphic developed by PeopleReview, most shoppers have a similar mentality when looking to purchase new products. It was revealed that:

87% of consumers would rather buy goods they haven't before based on the experiences of a friend than a critic.
71% said that the experiences of shoppers just like them mattered when they were weighing up a purchase (this emphasizes the importance that Showcase Event Group 's brand ambassadors have in swaying a decision in favor of a client).
96% of businesses said that the positive feedback they had enjoyed from shoppers helped them to encourage more leads. This is why Showcase Event Group encourages its clients to develop a strong set of testimonials that are usable in a presentation, along with samples of each product that allow shoppers to see benefits and unique selling points for themselves.
99% of the public are willing to shell out more for goods and services if they are described as excellent rather than good. By making the right impression through brand representation during a roadshow event, and striving for excellence, this means that Showcase Event Group 's clientele are able to generate more revenue.
18% of shoppers are more loyal to a particular brand or product if it is recommended to them by a brand ambassador or loved one.
21% of them will also enjoy the purchase more than they would have done
And finally, customers are 55% more likely to buy something if it is given the fanfare it deserves from brand ambassadors. If all of the unique selling points of a product are clearly laid out in front of them, shoppers have a greater chance of reaching out for that credit card or wallet. As such, it's clear to see why product presentations generate more revenue compared with a store where the public just browses the shelves with no assistance.

In short, the power of organic direct marketing through word of mouth should not be ignored, Showcase Event Group believes. Its management team added: "As a company, we just want to make every shopper feel valued and appreciated. And this is a genuine wish – as we're so grateful for every consumer who takes the time to come and chat with us and learn about the great work that we're doing. By making them the center of attention, ensuring that they feel special, and giving them all the help possible so they spend their hard-earned cash in an effective way, this secures many more purchases for our clients in future.

"This means that business growth is not short-lived, but sustainable and continual even based on two or three days' worth of campaigns. As such, just imagine what's achievable if a company works with us for several months or years. There is the chance to foray into new territories, tweak campaigns to ensure that more shoppers return, and incentivize the public in an innovative way. This is the re-imagined version of social media that provides measurable results, the type of performance that companies who use Facebook or Twitter could only dream of.

"To summarize, our brand ambassadors help clients to achieve a local presence and firm brand recognition. As Showcase Event Group likes to make itself a strong part of the community; we're able to forge bonds with shoppers that are not possible if you just rely on expensive TV and radio platforms for promotions. For businesses throughout Houston, our message is simple: try something new with your in-person promotions, get involved with our work, and reap the rewards. You're going to see a strong return on investment, less risk, and lower costs compared with other platforms."

About Showcase Event Group

Working throughout Texas, Showcase Event Group is a direct marketing firm that focuses on developing fun and interactive in-person presentations for its clients' products. This allows shoppers to see, feel, and engage with every product. When combined with a focus on positivity and the satisfaction that other shoppers have experienced, this boosts the likelihood of a purchase in the future.

The company is regularly hiring new brand ambassadors to join its team. It looks for people who are fun, hard working, and determined to help local businesses achieve the best market share possible. In addition, its mentorship program helps such talented young individuals to learn about the Showcase Event Group business mode.

As it only promotes from within, those who unleash their competitive streak and go the extra mile compared with their colleagues often find themselves in management, with the chance of becoming their own boss and running their own companies one day. It accepts applications through its website.