Advanced QR code tracking by Tagomobile

VANCOUVER, British Columbia - Nov. 7, 2013 - PRLog -- QR codes are around since 1994, but became very popular in North America just a few years ago. With the growth of mobile usage and mobile e-commerce, they became useful for businesses around the globe. One of the important features and attributes of using QR codes in marketing, production or research is data gathered from tracking and analysis of the scans.

In order to use tracking in your QR code campaign, you can simply redirect URLs of your codes through any tracking tool. But to gather more information and make the process scalable and manageble companies can use one of the QR code tracking tools available on the market.

While choosing the right tool I would take a look at the features of those systems and why it could be worth to use them for a specific campaign or to reach any given goal.

First of all there are different types of codes. Map location, voting code, YouTube video, calendar event, coupon code or a simple URL to name a few. Once you know the list of code types you need to use in your campaign, doublecheck if the software you use for tracking offers those types.

In case of TAGO software you can choose from 20 different code types for qr code tracking.

One of the major advantages of using professional software is the ease of data management. You can import or export tracked data in bulk, using various file formats, generate professional looking PDF reports, etc. Company can save time not only on the data analysis, but also on the reporting process itself.

Advanced tracking goes a step ahead, making it possible to not only manage single codes, but groups of codes or complex campaigns. Company will receive the insight like location of the person who scaned the code, date and device that was used. Changes made by informative decision can dramatically improve the campaign results and save time and budget.

Most of QR code generation services will offer you to choose the color and the style for each code. Codes are scalable if the vector format like EPS or SVG is used, that is why you can use it on any type and size of print or web placement.

You can also integrate the tracking process with website analytics that you use for web like Google Analytics, to make sure that all the data is gathered in one place. By adding password lock to the code, you add an additional layer of security; people who scan the code must have a valid password in order to view the content.

In a complex code management system you will be able to create user access system by adding sub-accounts, splitting the access level by user group. Automatization of reports and alerts can be managed with email notification: you will receive an email in real-time once the QR code has been scanned or specific goal was reached.

In order to manage multiple campaigns, you will need to have custom labels for each campaign, groups of codes, etc. Many software providers will offer you this option for better tests management, clear reports and ease of use.

Most of the IT solutions for tracking could be integrated with other systems that you use with API. You can even add additional scripts and programs to create a custom system for your organization. This could be also useful for generation report with mixed data from different sources.

One of the leaders on the enterprise level QR code analytics and management software is Tago Mobile. Feel free to use it for your advanced tracking needs at http://tagomobile.com