Craig The Barber® Launches The Men's Room Shave Co. With Indiegogo Funding Campaign

LOS ANGELES - Nov. 7, 2013 - PRLog -- Craig the Barber®, Hollywood’s favorite men’s grooming expert and editor-in-chief of TheMensRoom.com, launched a crowd funding campaign through Indiegogo to bring to market his first-ever product, The Men’s Room Shave Co. Moisture Rich Shave Cream.

View the campaign details here, including Craig’s personal video message: http://bit.ly/HsNkN1

Throughout the last decade, whether from his barber chair or website, men have shared with Craig their frustrations and hangups with all things grooming. From myths and realities to things they either love or hate, he listened and took those concerns and ideas to heart and did something with it. His client and reader feedback coupled with his knowledge, experience and training has culminated in the creation of Craig’s first ever shave cream; for men, by men.

The cream is developed with certified organic ingredients and is designed to make up for lack of proper shave preparation, reducing all signs of irritation and leaving skin smooth and healthy. With the Indiegogo campaign Craig the Barber is hoping to raise $36,000 to cover the costs associated with production of the minimum order, packaging, and labeling.

“Any amount of contribution will help fund this project, bringing these results we created together out of the lab into your hands so that you too can benefit from ongoing grooming struggles,” said Craig the Barber. “Because what I've come to realize is that most brands focus on the scent and appearance of their products, not how they truly perform. This product is different. This will change the way you shave forever, and I know it will be the last shaving cream you’ll ever need!”

Craig the Barber is offering a series of handsome incentives to backers, in a series of price packages:

The “Thank You” Package: A pledge of $10 offers exclusive campaign status updates and a 10% discount on your first order of the product.

Try It, I Know You’ll Love It: $30 offers a 2.5 oz jar of The Men’s Room Moisture Rich Shave Cream, a Men’s Room Shave Co. T-shirt, exclusive campaign status updates and a 10% discount on your first order of the product.

The Goods: For a $50 pledge you will receive a full size jar (5 oz) of The Men’s Room Moisture Rich Shave Cream, a Men’s Room Shave Co. T-shirt, exclusive campaign status updates and a 15% discount on your first order of the product.

Memory Lane: $100 in support offers one of the first 150 full size jars (5 oz) of The Men’s Room Moisture Rich Shave Cream hand-numbered and signed by Craig, A Men’s Room Shave Co. T-shirt, exclusive campaign status updates and a 15% discount on your first order of the product.

The ‘Stache: This $150 pledge gives you a 2-month supply or 3 (5 oz.) jars of of The Men’s Room Moisture Rich Shave Cream, a Men’s Room Shave Co. T-shirt, exclusive campaign status updates and a 20% discount on your first order of the product.

Travel In Style: For $250 you will receive the Tonsorial Tote from BarberbyDesign filled with a full size jar (5 oz) of The Men’s Room Moisture Rich Shave Cream, a safety razor & badger brush,  a Men’s Room Shave Co. T-shirt, exclusive campaign status updates and a 25% discount on your first order of the product.

Don’t Leave Home Without It: The ultimate package is presented to those who make a $375 pledge and includes the Tonsorial Tote from BarberbyDesign filled with a full size jar (5 oz) of The Men’s Room Moisture Rich Shave Cream, TSA-approved travel tube of The Men’s Room Moisture Rich Shave Cream, a safety razor & badger brush, deodorant and moisturizer. You will also receive a Men’s Room Shave Co. T-shirt, exclusive campaign status updates and a 25% discount on your first order of the product.

Additional information on Craig the Barber and his new product can be found at www.TheMensRoom.com.

About TheMensRoom.com

For years Craig the Barber has been working with some of Hollywood’s hottest men, teaching them simple tricks to stay groomed without going overboard. Now he is bringing his expertise to a wider audience on the web where his readers can learn all the things they wanted to know but were afraid to ask. With topics ranging from the proper way to apply cologne to razor bumps to pesky nose hair, TheMensRoom.com is the one destination that has it all. TheMensRoom.com aims to provide important tips, tricks and tools for men serious about their grooming. Read the blog at www.TheMensRoom.com.

About Craig the Barber

Craig the Barber is a licensed professional barber and men’s grooming expert. He is the owner of The Grooming Concierge, an on-site grooming service in the Los Angeles area, and serves as a contributor to national magazines, television shows and leading websites. For more information on Craig the Barber, please visit www.CraigTheBarber.com.