It's Lights, Camera, Action for Palm Beach Outlets

WEST PALM BEACH, Fla. - Nov. 6, 2013 - PRLog -- Preparations for the Palm Beach Outlets advertising campaign are being finalized as photographers, stylists, and agencies firm up wardrobe and locations for a two-day fashion and lifestyle photo shoot taking place this Thursday and Friday, November 7 and 8 throughout the Palm Beaches.

Day one will comprise of studio shots at acclaimed photographer Montana Pritchard’s West Palm Beach studio and local favorite hotspots including Table 26 and the Mango Promenade. Day two’s lifestyle photo shoot will focus on the downtown intra-coastal waterway, West Palm Beach City Docks, and various walkways throughout the city.

Palm Beach Outlets’ advertising agency, BG Solutions of West Palm Beach, has been preparing creative concepts, scouting locations and providing model selections for the past eight weeks. The latest fashion and brands coming to Palm beach Outlets will be featured in the shoot, such as Saks Fifth Avenue OFF 5TH.

Jim Roberts, General Manager for Palm Beach Outlets said, “It’s exciting to see early concept boards come to life through the photo shoot while watching the strong progress of construction taking place directly on property. It’s all coming together for what promises to be a comprehensive advertising campaign announcing the most exciting retail to enter the Palm Beach market.”

Developed in partnership by New England Development and Eastern Real Estate, Palm Beach Outlets is located just off Interstate 95 at Exit 71 on Palm Beach Lakes Boulevard in West Palm Beach. The center, opening February 14, 2014, will feature approximately 100 outlet stores as well as an adjacent retail center opening in late 2014 including Nordstrom Rack and Whole Foods.

About New England Development

New England Development is one of the nation’s premier real estate development and management companies, with more than 50 million square feet of retail, commercial and residential space to their credit.  Founded by Chairman and Chief Executive Officer Stephen R. Karp, New England Development has 35 years of retail development, leasing and management experience and is one of the major mall developers in the Northeast.  Acclaimed for some of the country’s most widely recognized and successful regional malls, New England Development is also known for developing mixed-use complexes featuring retail, residential, hotel and office uses; outlet centers; power centers; marinas; golf courses; resort and convention hotel properties; and even an entire planned community.

Eastern Real Estate

Eastern Real Estate is a privately held commercial real estate firm with expertise in capital investment, real estate development, and asset management. The Company was founded and is led by principals Daniel J. Doherty III and Brian J. Kelly. During their thirty-year careers Doherty and Kelly have had direct involvement in over 30 million square feet of transactions, building Eastern a well-earned reputation for industry leading insight and unwavering professional integrity.