Seegrid Director of Marketing Amanda Merrell Talks Lead Generation Success with HubSpot

Nov. 7, 2013 - PRLog -- Amanda Merrell, Marketing Director for Seegrid, a robotics company revolutionizing manufacturing and materials handling with automated pallet trucks and tow tractors, recently shared how the use of HubSpot increased lead generation for Seegrid. Merrell’s article can be found on HubSpot’s blog. Merrell specializes in marketing and public relations and has cultivated a new passion for inbound marketing.

Merrell explained how she was charged with increasing lead generation, “Seegrid asked me to figure out how to provide more and better qualified leads to my sales team during the industry trade show off-season. I knew cold calling, direct mail, and expensive advertising were not going to generate qualified leads quickly enough, and that these outbound efforts required a great deal of resources. Bottom line: Those methods would be too expensive and I wouldn't be able to create a credible return on investment (ROI). I chose instead to deploy the HubSpot marketing solution and within weeks the leads started pouring in -- and the Seegrid sales team and senior management were thrilled. At every level throughout the company I heard, ‘I have never seen this much lead activity…you are keeping us very busy.’”

Merrell shared six steps to creating a process that generated 1,860% increase in Seegrid’s website leads.

1.     Identify Your Best Content

2.     Create a Landing Page with Your Content Offer

3.     Create a Thank You Page

4.     Create a Call-to-Action (CTA)

5.     Set Up Workflows to Manage Your Incoming Leads

6.     Place Your CTA on Your Website

To read the entire blog, go to: http://academy.hubspot.com/blog/bid/189179/How-to-Turn-Your-Website-Into-a-Lead-Generation-Machine-Customer-Story.

About Seegrid

Seegrid Corporation (www.seegrid.com) provides simple, affordable, flexible vision-guided automated guided vehicles (AGVs) to the material handling industry.  Seegrid robotic industrial trucks, flexible AGVs, are revolutionizing the movement of materials in manufacturing and distribution environments.  Seegrid automated pallet trucks and tow tractors optimize workflow processes by increasing productivity and reducing costs, creating economic and operational advantages.  Robotic industrial trucks deliver a rapid return on investment, improve facility safety, and reduce equipment and product damage.  Fast Company magazine named Seegrid as one of the Top 50 World’s Most Innovative Company in 2013 and among the Top 10 World’s Most Innovative Robotics Company in 2013. Follow Seegrid Corporation on Twitter at @Seegrid.

Seegrid Corporation

www.seegrid.com

Amanda Merrell

Marketing Director

amerrell@seegrid.com

412-379-4500