The Spoiled Mama debuts new packaging and online store for popular pregnancy skincare products

SAN LEANDRO, Calif. - Nov. 6, 2013 - PRLog -- The Spoiled Mama maternity skincare specialists have announced a new look for their best-selling pregnancy products and online store, a major rebranding project months in the making.

The revamping process, which began in October and is expected to be complete this month, is the most significant makeover the popular skincare line has undertaken since its launch in 2007.

"Our moms at The Spoiled Mama are smart women who care about organic skin solutions. But they are also fashionable, young, glamorous women," said founder Tamara Johnson. "I want to make sure our line reflects these qualities."

The revamped packaging features bolder fonts and more detailed descriptions that will make selecting pregnancy skincare products easier, quicker and more informative, said Johnson.

Additionally, the company's designers have been rolling out a new web design for its online store (http://www.thespoiledmama.com).

"We couldn't debut a new look for our products without updating our online presence as well," said Johnson. "The new site is modern and fresh, just like our moms!"

Working with Southern California's Red Peach Designs, the maternity skincare's website features larger artwork and contrasting colors for a more editorial feel.

Aside from the stylistic standpoint, Johnson said the new website was designed for ease of use.

"I envisioned a site that is not only beautiful, but practical as well," said Johnson. "I am very happy with the direction we're going."

But the founder is quick to ensure the changes don't affect the line's pregnancy, postpartum and nursing products. According to Johnson, the organic skincare formulas remain exactly the same.

"At the end of the day, it's what inside those jars that matter. And we don't want to mess with a good thing," said Johnson. "We're offering the same effective and safe pregnancy skincare we've always offered -- we just look a little better doing it now."

For more information about The Spoiled Mama, visit http://www.thespoiledmama.com.