LeadSift Announces Social Media Fingerprint to Provide Consumers Insight into Social Media Identity

HALIFAX, Nova Scotia - Nov. 6, 2013 - PRLog -- LeadSift <http://leadsift.com>, known for it’s ability to sift through millions of social conversations to deliver targeted social leads, announces today “The LeadSift Fingerprint.” The easy to read dashboard is targeted toward social users who continue to try to understand how marketers user their public data to classify them as consumers by marketers. Created on the similar principle of Klout, The LeadSift Fingerprint was born due to the fact that social users are always interested in how they are perceived based on their interactions and sharing of articles on the Twitter platform.

The tool crawls through an individual's Twitter history to uncover psychographic and demographic insights, which is instantly displayed in a dashboard. Through natural language processing software, The LeadSift Fingerprint gathers interesting insights about Twitter users from their organic social conversations.  The social fingerprint is calculated in a simple two step process: enter a Twitter handle and watch the platform deliver insights and information around the users personality and lifestyle. Users can discover their own social fingerprint as well as friends and acquaintances.

“Millions of people are sharing their thoughts and actions on Twitter everyday, but what they may not realize is that they end up as a complex difficult to understand information graph,” said Tukan Das, CEO of LeadSift. “We created this platform to provide individuals with the power to see what their Tweets say about them, by extracting publicly available data from their Twitter profiles, which accounts for their social fingerprint.”

The LeadSift Fingerprint uncovers details about Twitter users such as the following:

·       Do you have a pet?

·       Are you male or female?

·       Are you interested in sports, fashion technology, business, etc?

·       Is this a corporate or a personal account?

·       Are you married?

·       Are you a parent?

·       Do you own a car?

·       Do you own a home?

·       Are you employed?

·       What is your profession?

“We created this platform to provide consumers with a better understanding of their social fingerprint, but we also can visualize the endless possibilities for digital marketing teams,” said Das. “Millions of dollars are spent every year on market research to understand the complexities of the target customer. We see a future where brands across a wide range of industries including retail, telecom, insurance, sales, media and marketing can use platforms such as the LeadSift Fingerprint to identify the interests of their ideal customer and plan their marketing strategy accordingly.”

The LeadSift Fingerprint is free to use and can be found by visiting http://fingerprint.leadsift.com.

About LeadSift

LeadSift is designed to bring brands closer to their customers by sifting through massive amounts of social data to make it easier to identify customers and engage them within context. The easy-to-use LeadSift algorithm indicates relevance and purchase intent within social posts and identifies each lead with a classification metrics called the LeadScore to indicate the purchase intent. For more information, please visitwww.leadsift.com.