Making An Impact With Marketing

TAMPA, Fla. - Nov. 5, 2013 - PRLog -- Whether you are a start-up, established, small, medium or large business, marketing is and always will be a necessary evil in the pursuit of success.  Too often budgets get cut and the marketing department is one of the first on the chopping block.  Yes, you can cut the marketing department; you can even cut the entire marketing department.  Now, how do you expect to reach your customers and gain new business?

You have to spend money to make money, right? Correct, this is not just a cliché. If you do not effectively market and continue to evolve with the same focus as the customer, you probably will not be in business much longer and your revenue will either stay where it’s at and/or decrease.  If you stop being relevant to your current clientele, they will eventually move on.

The true essence of marketing is to let your customers know that you can fulfill their needs before their needs arise.

Like many small businesses, your marketing budget is limited. When marketing to the Federal Government, small businesses cannot compete with the corporate giants like Lockheed Martin.  Your efforts must be targeted and highly effective.

According to Pew Research Center, 72% of online adults use social networking sites.  According to Google, 97% of consumers of U.S. internet users search online for goods and services while more than half of small businesses do not even have a website.  The majority of the ones that do are not responsive, user-friendly and dated.

Marketing is an investment in future sales and your company’s success.  The overall marketing efforts need to include advertising, public relations, promotions and sales.  Without marketing, your business may offer the best products and/or services in your industry but none of your potential customers will know about it.  When you cut out marketing efforts, sales decrease. When marketing efforts are increased, targeted and engaging, a significant increase in brand awareness and customer interaction will result.

TABB Solutions Inc specializes in web presence development, optimization, branding strategies and targeted marketing strategies in order to increase market exposure, brand value and consumer engagements.  We offer proven marketing & branding strategies at a level of service and commitment that will exceed your expectations.

Please visit our company site in order to gain an in-depth look at TABB Solutions Inc:

http://www.tabbsolutionsinc.com

Contact us directly for a free 30 minute consultation:

Greg Warren-Marketing Director, Founder & GSME

(703)798-8829 or greg@tabbsolutionsinc.com

Cedanio Bacon-Certified Internet Webmaster (CIW), Chief Information Officer (CIO)

(941)301-0119 or cedanio@tabbsolutionsinc.com