MobilePaks Wins 2013 Davey Award for Work with Yesmail

PORTLAND, Ore. - Nov. 5, 2013 - PRLog -- MobilePaks won Silver in the 2013 Davey Awards for the Mobile Applications – Business category based on the mobile friendly content program it helped Yesmail create to support its global sales force and provide them with easily accessible product knowledge on-demand.

With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. The Davey Awards is judged and overseen by the International Academy of the Visual Arts (IAVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

“The MobilePaks team is working hard to make inspiring, easy-to-use products that help people achieve their full potential and we are honored to receive this Davey Award,” said Chanin Ballance, CEO, MobilePaks. “We believe that when a company gives people access to relevant knowledge, they feel respected, confident and empowered to drive their organizations forward with full creativity and ingenuity.”

MobilePaks helps the Yesmail sales force and support staff maximize productivity by providing them with short bits of knowledge when and where they need it. From product updates and competitive intelligence to how-tos, reps can access knowledge with two clicks from any device – smartphones, tablets, laptops or desktop computers. The Yesmail marketing and sales managers can glean insights by tracking the staffs’ behavior, needs and direct feedback for better alignment. MobilePaks solutions are available as stand-alone web applications and can also be integrated with CRM systems like Salesforce.com, Oracle CRM and Microsoft Dynamics, providing Yesmail with a high degree of flexibility with these content assets.

“MobilePaks continues to get better with each update and more Yesmail staff are signing up to use it daily,” said Julie Anne Reda, VP of Product Strategy, Yesmail Interactive. “From Account Managers to Customer Insights, MobilePaks has made it so much easier for staff to stay up-to-date and ramp up more quickly with the self-directed Programs. We look forward to continuing to work with MobilePaks and find new ways to use it to support our sales and customer service efforts.”