A New Outdoor Advertising Platform is Hiding Giveaways in Hong Kong

By: 9amconsulting.com
 
Nov. 4, 2013 - PRLog -- A new advertising platform called Hide and Seek (http://www.hideandseek.hk) connects Hong Kong consumers with cool shops, businesses and classes in their city. Hide and Seek “game pieces” are hidden throughout Hong Kong, and consumers who discover them can turn them in for giveaways provided by local partners. These giveaways can take many forms, such as restaurants coupons, free dance classes, movie tickets, and numerous other possibilities.

For its debut campaign, Hide and Seek is pleased to partner with SPCA (the Society for the Prevention of Cruelty to Animals), one of the largest animal non-profits in Hong Kong. SPCA will be giving away 25 free spots in their Caring for Senior Dogs Class to be held in Wan Chai on Wednesday, December 4th, and is valued at $450 HKD.  This workshop will cover all aspects of older dog care including nutrition, comfort, exercise, demeanor and many of the common medical problems they face and the veterinary help that is available. Game pieces will be hidden in Mid-Levels, Soho and Wan Chai in early November.  http://www.hideandseek.hk/spca-classes

"We want to align ourselves with companies that ‘do good,’ and the SPCA is the leader in animal welfare in Hong Kong," said Yana Robbins, co-founder of Hide and Seek.  “Doing good" is important to us, and therefore we are using all biodegradable and plantable "game pieces." Once redeemed, they can be planted in soil and will grow into flowers.

Hide and Seek is planning other campaigns in coming weeks. The second campaign will be organized in collaboration with one of Hong Kong’s favorite bookshop chains: Bookazine. Book lovers will be rewarded with 15 copies of Dominique Perregaux’s international bestseller “A Taste For Intensity”. This exciting novel recounts the intense emotional journey of Hector P. and Elisabeth Bennett in Hong Kong. “Game” for “A Taste For Intensity” will be hidden in Central and Soho Mid-November 2013.

For its third campaign in November, Hide and Seek will be raising awareness for Loving Hut, an international vegan restaurant chain. Consumers and treasure hunters will find 15 free lunch sets all around Wanchai in late November.

Hide & Seek is a brainchild of 9AMConsulting.com, a marketing & design company based in Hong Kong. We are pleased to bring this new advertising channel to Hong Kong.  To learn more about the Hide and Seek campaigns and how you can participate as an Advertiser or "Seeker" please visit http://www.hideandseek.hk. (http://www.hideandseek.hk/)

Media Contact
Yana Robbins
***@9amconsulting.com
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Location:Hong Kong
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