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Publishers Clearing House Digital Launches Chrysalis, a New Mobile Advertising Performance Platform

Unique proprietary technology harnesses verified first-party data to serve highly relevant mobile advertising that drives significantly increased conversions and value for marketers

 
PRLog - Nov. 4, 2013 - Publishers Clearing House Digital Launches Chrysalis,

a New Mobile Advertising Performance Platform

Unique proprietary technology harnesses verified first-party data to serve highly relevant mobile advertising that drives significantly increased conversions and value for marketers

Company also enhances portfolio of Chrysalis-powered mobile sites, offering more opportunities for users to engage and win with PCH on their mobile devices

Port Washington, N.Y. – November 4, 2013 – Publishers Clearing House Digital (PCH Digital), the web destination for the widely known leader in multi-channel direct marketing, today announced the launch of Chrysalis, a new mobile advertising optimization engine that offers fresh opportunities for more precise targeting and delivers a more compelling value to direct advertisers. Chrysalis evolves the performance of mobile advertising by processing vast amounts of PCH verified first-party data to deliver highly relevant mobile advertising to users across all PCH mobile web and app environments. The technology, developed in conjunction with Liquid Wireless, a Publishers Clearing House company, serves many types of mobile ads including app installs, high quality lead generation offers, display and video ads, and integrated offer walls.

“With Chrysalis, PCH Digital is able to harness a successful combination of exclusive user-verified data, advanced mobile ad products, and a highly engaged audience, which creates a strong basis for unique multi-platform targeting,” said Josh Glantz, Vice President and General Manager of PCH Online. “The introduction of Chrysalis has tripled the performance of our mobile advertising units and is delivering strong early results for PCH clients and partners.”

Using proprietary algorithms to obtain and analyze user data, Chrysalis determines the highest value advertising unit to present to a consumer based upon that individual’s digital experiences and actions as well as the known user data already acquired through PCH.com. Chrysalis has the ability to securely identify users through data shared across the PCH Digital platform and can gather additional user information via interactive surveys, enhancing its core ability to understand consumers across all PCH mobile properties and serve more targeted ads.

Chrysalis technology will be integrated into existing and new PCH mobile properties and applications planned for release over the next few months.  These include:

PCH.com Mobile—PCH.com will be launching a more robust mobile site with additional winning opportunities including sweepstakes, instant win games, and scratchcards. Customers will be able to enter and play multiple times per day and unlock PCH.com’s exclusive daily $10,000 Instant Win Game. The mobile site will offer users the opportunity to collect PCH tokens and will include a new mobile redemption center where users can redeem their tokens for even more winning opportunities. More than 32 billion tokens have been earned in the PCH Digital token economy. The 2.5 million users with token balances redeem approximately 2 billion tokens on a monthly basis.

PCHLotto—The PCHLotto flagship digital experience offers players chances to win daily cash prizes as large as $25,000, and now there are even more ways to win. With the new PCH Mobile Lotto, PCHLotto aficionados can now play their favorite lotto card games on any device, whenever and wherever they connect to the Internet. And the new Twilight Lotto game is an exciting new experience, presenting the opportunity for additional chances to win every day after 5 p.m. Eastern time.

PCH VIP App—The PCH VIP app offers exclusive winning opportunities to existing PCH.com members using push notifications and is currently available for free in the Apple App Store and on Google Play. A new version slated for release in December is an extensive redesign that offers more game play and instant win opportunities every time a user engages with the app. All sweepstakes and instant win games are available to VIP customers who install the app. These include scratchcards and an exclusive prime-time bonus game for VIPs that unlocks after users have played all of their daily winning opportunities.

PCHGames—PCH Games, PCH Digital’s popular casual games site, is launching a mobile web version of its collection of instant win games. The mobile experience will include the popular Sunken Treasures game as well as multiple opportunities to earn PCH tokens, which can be used and redeemed across the PCH network to score more chances to win prizes. This is the first mobile experience for PCHGames, and expansion plans include evolving the games to mobile apps.

PCH Sweeps—The PCH Sweeps mobile app aggregates sweepstakes entry opportunities across the PCH network and gives players easy access to PCH Search&Win, PCH Lotto, and other PCH mobile games. Every day, users open PCH Sweeps to enter the TV-promoted Sweepstakes and track the countdown clock to find out when their next entry will be available. The site also provides exciting hand-picked offers and free apps that are featured on the Deals Wall.

PCH Cash Slots—Newly released on iOS and Android, players of PCH Cash Slost spin slot machine reels for chances to win real cash prizes ranging from $5 to $1,000. This new addition to the PCH portfolio not only provides a new and improved slot machine experience, but includes two new bonus games: a prize wheel, where players spin to win more prizes, and a 3-door match game.

About Publishers Clearing House Digital

PCH Digital is the interactive division of the most trusted American brand in large sweepstakes, Publishers Clearing House. Its expansive network of desktop and mobile entertainment properties provide PCH's highly-engaged users with multiple, new chance-to-win opportunities daily. When coupled with PCH’s proprietary verified first-party data, each interaction offers brand and performance marketers a powerful mechanism to reach this audience with great precision. PCH Digital is proud to unveil “Chrysalis,” the next evolution in mobile ad platforms to bring cross-device targeting to phones, tablets, and desktops.

Liquid Wireless, acquired by PCH in 2012, is a leader in mobile performance marketing and advanced mobile ad products, and counts Chrysalis as its latest innovation. Liquid Wireless bridges the gap between mobile web and app environments to offer clients greater scale while maintaining strong targeting. Marketers across categories rely on PCH and Liquid Wireless to boost app installs and engagement, increase leads and drive brand awareness, and deliver high value campaign results across mobile, display, and video platforms.

To date, PCH has awarded more than $240 million in prizes. More than 40 percent of PCH’s profits go to charitable trusts supporting the arts, human rights, the environment, medical research, and other worthy causes.

For more information about PCH Digital, visitwww.pchdigital.com.

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Source:Publisher's Clearing House Digital
Industry:Advertising, Mobile
Tags:mobile advertising
Shortcut:prlog.org/12236044
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