MAHLE Clevite Inc. Names The Marx Group as the Agency of Record for its Aftermarket Division Serving

SAN RAFAEL, Calif. - Nov. 1, 2013 - PRLog -- (San Rafael, Calif.) – MAHLE Clevite, Inc. has hired The Marx Group as the company's marketing agency of record for its new tool and equipment division. The Marx Group will assist the MAHLE Tool and Equipment division with marketing communications and public relations efforts.

“We are excited to partner with The Marx Group to help us develop and communicate messaging related to our new division specializing in products for the tool and equipment aftermarket," said Max Dull, division manager. "Their vast knowledge of the aftermarket in working with top brands will help us in supporting our outreach to technicians and beyond.“

The new division of the MAHLE Aftermarket is anchored by RTI, a company MAHLE acquired on January 1, 2013. RTI specializes in the development and distribution of automotive maintenance equipment, including air conditioning service, fluid exchange and nitrogen tire inflation systems.

Based in San Rafael, Calif., with creative and account teams in New York, Chicago, Detroit, Houston, Nashville and Southern California, The Marx Group offers strategic business consulting, as well as full-service marketing communications and public relations programs.

For more information about MAHLE Clevite Inc. visit http://www.mahle-aftermarket.com. For more information about The Marx Group, phone 415-453-0844 or visit http://www.themarxgrp.com.

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About MAHLE
The MAHLE Group is one of the top 30 automotive suppliers and the leading global manufacturer of components and systems for the internal combustion engine and its peripherals. MAHLE employs approximately 48,000 people worldwide and generated sales of nearly EUR 6.2 billion in 2012.

MAHLE Aftermarket, the business unit specializing in spare parts, uses the expertise from the series production of original equipment in its automotive aftermarket product range, and supplies trade, repair shop, and engine repair partners. MAHLE Aftermarket is represented at 17 locations and other sales offices worldwide, with 1,500 employees. In 2012, the business unit attached a global sales volume of EUR 797 million (USD 1.024,6 billion).

About The Marx Group
The Marx Group (TMG) is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including research, business development strategies, lead generation programs, customer retention processes, advertising, websites, public relations, collateral, on-line marketing, research, tradeshow programs and interactive campaigns.

TMG began as an advertising and marketing agency in Southern California in 1984. Now based in San Rafael, the company has creative and account teams in New York, Chicago, Detroit, Houston, Nashville and Los Angeles. TMG team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs.