Benefits of Promotional Products and Promotional Gloves: Looking at Logo Work Gloves

MESA, Ariz. - Oct. 31, 2013 - PRLog -- Logoworkgloves.com, the online glove retailer, is considered to be under the promotional industry umbrella.  After all, their products have a great promotional feature.  In this case, they offer work gloves that feature a logo/brand of the client’s choosing.  This provides a great opportunity for those looking to utilize the benefits of promotion products, or specifically, promotional gloves.  But before examining the benefits of logo gloves, understanding the benefits of promotional products is certainly helpful.

According to research studies posted by the Promotional Product Association International (PPAI), the top five industries with most promotional product buyers include:  Education, Financial, Not-For-Profit,Healthcare, and Construction.  The studies also indicate that promotional products increase marketing effectiveness, brand awareness, customer relations, employee relations (employee service awards), and even a lot more.  Here are a few statistics related to these benefits:

Promotional products as an advertising medium:  up to 69% increasing brand interest and 84% in creating a good impression of the brand*

Out of those who had received a promotional product in the last 12 months: 88% remembered the advertisers name.*

Wearable promotional products are the most recalled items**

Number one reason for keeping a promotional product is usefulness:  100% of the people said this for health and safety category.**

Before receiving the promotional products, around 1/2 of the consumers had done business with the advertiser (55%). But after receiving the promotional products, 85% did business with the advertiser.**

Those were just a few statistics found by PPAI about promotional products and their effect.  Comparing those statistical facts and logo gloves, one can see that promotional gloves clearly demonstrate most of the successful characteristics of promotional products.  Starting from the  beginning, promotional work gloves fall into the industry with the most promotional buyers:  Construction.  Logo work gloves are considered to be a very useful product, especially in regards to safety, which matches the facts.  Lastly, it is a wearable item which is the most beloved, and successful, of the promotional product industry.

Knowing that promotional gloves fully exhibit the characteristics of success for promotional products, obvious practical uses will follow.  If a construction crew is outfitted with their own logo or brand, then there are brand strengthening implications:  people seeing the brand as the crew works, all the benefits of uniformity and client perception, employee attitudes and performance, etc.  But the effects of promotional work gloves have further uses.  If an owner of a construction/labor related company sends out logoed work gloves to leads or former clients as a gift, those people will likely keep those items for long periods of time and even use them.  This has great positive implications that include:  those persons ability to recall that particular business, possibly reaching even more people (those people could re-gift it or let someone else borrow it), attitudes towards the gift-giving company, etc.  The bottom line here is that logoworkgloves.com, and their logo gloves, demonstrate the successful qualities of promotional products.

For more information about promotional gloves visit http://logoworkgloves.com/.

Sources:

PPAI Research* (http://www.promotionalproductswork.org/the-facts/Document...)

PPAI Research** (http://www.ppai.org/inside-ppai/research/Documents/2012%2...)